Google AdWords - Building Profitable Paid Search Campaigns COMAT Training Services Pte Ltd
Price: SGD 513
  • Duration: 1 Day

Course details

Google AdWords 201 is a part of series of courses that leads to GACP (Google AdWords Certification Program). This course is training course expands on the basics introduced in Google AdWords 101. Now that you know how Google AdWords works, we move on to how to develop your campaign for maximum performance.

We spend more time on keyword list optimization and introduce additional tools, including the Google AdWords Editor. Attendees also learn how to diagnose the health of their campaigns, determine return on investment (ROI), and adjust bids. We then look at the possibilities available on the display network with contextual, placement and demographic targeting options.

Google AdWords 202 expands on the Google AdWords 101 session by explaining how to optimize the campaigns for maximum performance. The topics covered include display advertising, keyword list optimization, additional tools like Google AdWords Editor, self- diagnosis on campaigns, bid adjustment and determining return on investment (ROI).

Updated on 08 November, 2015

About COMAT Training Services Pte Ltd

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