Course details
Market profiling and segmentation help to outline important aspects of consumer needs, consumer behaviour, brand preferences, and product usage levels. A segment profile would also provide a demographic and psychographic description of the segment, along with key measures of segment size and growth, which are important information that would help media professionals develop strategies to increase return on investment for their projects.
Participants will learn how to profile the market to implement and monitor marketing activities. This unit will equip participants with skills that include segmenting the market; selecting targeting strategies and tactics; profiling of a target or target segments; and developing positioning strategies and implementation activities to improve market performance.
LEARNING OUTCOMES
- Segment the market and review the most effective marketing mix for the business
- Identify the appropriate target market and profile target audience for the business
- Develop an effective positioning strategy
- Implement marketing activities in line with the marketing plan
- Monitor and review marketing performance to ensure performance is maximised
WHO SHOULD ATTEND
- Marketing Professionals
- Branding and Promotional Professionals
- Programming Managers
Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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