Who is this course for?

Working Professionals

What will I learn?

  • Introduction to Services Marketing ,Consumer Behaviour in Services 
  • Delivering Quality Service ,Customer Satisfaction Measures 
  • Developing Sustainable Service Models 
  • Demand Management in Services 
  • Service Recovery ,Service Promotion 
  • Service Pricing 
  • Relationship Marketing and Loyalty 
  • Distribution of Services, Services Strategy and Performance Measurement 

Is this course accredited by an international or local body? 

XLRI India and KHDA

Will I recieve a certificate of completion?

Yes, from XLRI India

Entry Requirments

Graduation and some work experience

The XLRI School of Business and Human Resources, Jamshedpur is a premier graduate business school in India. Established in 1949 it is arguably the oldest business school in India and is regarded to be among the top 5 business schools of the country.

XLRI in partnership with Allied institute of management Studies has been offering premier management education to the UAE work force. This partnership started in year 2001 and in the last 13+ years XLRI Dubai operation has trained more 500 + working professionals   through their various long duration academic programs.   i.e. Executive Program in management , Logistics    and Supply Chain and in Human recourse Management.  All the XLRI programs are delivered in the evening class mode   with   100% faculty inputs from XLRI India. In the last 13 years XLRI – AIMS proudly states that their Management Development Program has attracted both International & Local companies.

See all XLRI courses

Marketing Related Questions

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