Course details

Introduction:

Brand isn't just about creating a name, symbol or design that identifies and differentiates a product or company. Strong brands like Apple, Nike or MacDonalds have been intentionally built from the foundation of a solid brand strategy. Strong brands know their customers and design everything from their visual identity through to service and after sales experience to satisfy the needs and expectations of their target markets. An effective brand strategy will give you a major edge in increasingly
competitive markets.

On this course delegates will start by analysing their own brands and how they are perceived in the market. They will learn how to use consumer insights to shape brand strategy and position themselves in the market more effectively. Delegates will learn to apply the Brand Equity concept to their own brands so that they can make better informed decisions regarding future marketing investments and efforts and ensure a high return on investment for the company.

Objectives:

By the end of this interactive training programme, you will be able to:
  • Explain what Brand means in relation to your business
  • Describe the attributes of a strong brand
  • Understand and apply effective brand management
  • Understand and apply the Brand Equity concept
  • Describe the Strategic Brand management process
  • Use the Brand management Framework to further develop and maintain your brand
Updated on 12 May, 2023

About London Training For Excellence

London Training for Excellence - A Leading International Training Provider 
 

London Training for Excellence (LondonTFE) offers over 400 training courses for business entities and individuals in more than 30 locations worldwide, including cities such as London, Paris, Amsterdam, Istanbul, Dubai and New York.
 
LondonTFE provides courses designed to transform delegates' training, helping them develop and sharpen essential skills throughout their career growth journey. 
 
Dedicated and Experience Trainers
 

Our professional trainers deliver our courses, each respected in their specialist field. They pass on diverse, fresh perspectives with hands-on-experience to enhance individuals' insight and productivity, enabling delegates to excel in their personal development and careers.
 
 
Our Training Courses
 

We offer a wide range of award-winning and accredited professional business courses to individuals and organisations from around the world. 
 
Our popular course categories include: 
·         Artificial Intelligence (A.I.)
·         Project Management
·         Finance and Legal
·         Leadership and Management 
·         Engineering
·         Oil and Gas
·         Logistics
·         Marketing and Sales
 
 
Learn Your Way, In-person or Online
 

At London Training for Excellence, we don’t just meet your learning objectives – we elevate them. We provide a range of training solutions in a flexible approach to fit all requirements of individuals and organisations:
·         In-person training worldwide.
·         Short courses at our state-of-the-art London-based conference room.
·         Executive coaching – one-to-one and small group coaching to support and develop future leaders.
·         In-house training - our trainers will visit your premises at the time and date that best suits individual and team needs. 
·         Bespoke courses - choose the topic, date and venue, and we will build a tailored course to meet specific learning requirements.
·         Training to tender - if you require a trainer for the organisation, we can help
·         Online training
 
We provide a real-life education that inspires and encourages learning in a diverse environment. Our friendly team becomes your training partner, coach and guide as you embark on a journey to realise your full potential.
 
Our Course Guarantee 
 
Reliability: 
We will never cancel a confirmed course. 
Support: 
We work around the clock to offer course support and operate a 24-hour support line.
Tailored: We can tailor courses to suit personal learning needs and learning outcomes. 
Quality: High quality courses delivered by experienced, professional trainers who bring together a wealth of both knowledge and experience. 
Recognition: 
Our courses are officially accredited by The CPD Standard agency and we work with leading organisations like ISO and Project Management Institute (PMI).
 
Why choose London Training for Excellence

Over the past 10 years, LondonTFE have extended our industry expertise, business acumen and insight to craft solutions that maximise participants’ productivity and enable them to deliver their full potential. Our clients range from large corporations and government bodies to small private firms and sole traders. Accumulating over 65,000 training hours, we gained the trust of our customers, who rated 4.9* average reviews for our courses and quality services. We also provide evolving training courses, for instance, AI and machine learning courses for delegates to master the technologies ahead. We always provide the most updated materials to guarantee delegates' best interest.   
 
  See all London Training For Excellence courses
Courses you can instantly connect with... Do an online course on Brand Management starting now. See all courses

Is this the right course for you?

Rate this page

Didn't find what you were looking for ?

or