Professional Public Relations The American University in Cairo (AUC) - School of Continuing Education (SCE)

The Professional Public Relations Program details the methods organizations use to communicate effectively with various audiences to build and maintain their image, which enables the organization to function smoothly and productively within society. A public relations professional has a primary responsibility to develop and manage a two-way communication process between many types of organizations including corporations, nonprofit organizations, government agencies and their publics.

Admission Requirements

  • Applicants must pass the Standardized English Proficiency Test (SEPT) and score level ENGG411.
  • Applicants must have basic computer literacy.

Learners are assessed throughout the term by tests, quizzes, assignments, projects or other means of evaluation. End-of-term achievement tests measure learners’ overall performance in the course. The final grade in each course is based on learners’ performance on continual assessment measures and the final test. Final course grades are not based on attendance, since in accordance with the SCE’s attendance policy, learners must attend at least 75 percent of the class sessions in order to be allowed to take the final examination.

SCE is a leading school of continuing education in Egypt and the region and is accredited by the International Association for Continuing Education and Training (IACET), based in the United States. SCE uses accredited continuing education units (CEUs) as the standard unit of measurement of individual participation in all noncredit continuing education programs offered. SCE’s mission is to improve the employability of and provide lifelong learning to our participants by extending the resources of the University to Egypt and beyond. 

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