Professional Public Relations

Course details

The Professional Public Relations Program details the methods organizations use to communicate effectively with various audiences to build and maintain their image, which enables the organization to function smoothly and productively within society. A public relations professional has a primary responsibility to develop and manage a two-way communication process between many types of organizations including corporations, nonprofit organizations, government agencies and their publics.

Admission Requirements

• Applicants must pass the Standardized English Proficiency Test (SEPT) and score level ENGG411.
• Applicants must have basic computer literacy.

Learners are assessed throughout the term by tests, quizzes, assignments, projects or other means of evaluation. End-of-term achievement tests measure learners’ overall performance in the course. The final grade in each course is based on learners’ performance on continual assessment measures and the final test. Final course grades are not based on attendance, since in accordance with the SCE’s attendance policy, learners must attend at least 75 percent of the class sessions in order to be allowed to take the final examination.