Course details

This diploma in marketing reflects the role of inpiduals who possess a sound theoretical knowledge and practical experience base in marketing management and demonstrate a range of managerial skills to device and execute marketing activities and ensure that marketing functions are effectively conducted in an organization or business area.

Program Contents

  • Module 1: Marketing Planning
  • Module 2: Marketing Research
  • Module 3: Marketing Strategy
  • Module 4: Consumer Behavior
  • Module 5: Digital Marketing

Key Benefits

At program completion, participants will be able to:

  • Implement, review and control the marketing plan
  • Make Market segmentation and brand positioning.
  • Define marketing and the marketing planning process.
  • Understand what is the marketing mix?
  • Measure the market opportunities through research and forecasting
  • Develop practical skills they can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results
  • Measure the market opportunities through research and forecasting
  • Develop practical skills they can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results
  • Develop their skills in investigating and affecting the consumer behavior through readings, applications, discussions, case analysis and research.
  • Understand the key metrics for measuring online effectiveness

Audience

  • Marketing Executives
  • Business Development Managers
  • Product/ Brand Managers
  • Marketing managers
  • Account managers
  • Marketing Coordinators
Updated on 08 November, 2015

About High Professional Advisors (HPA)

hpa was founded in 2004 as a joint stock company and is one of the leading companies specialized in the fields of training, consultancy, and recruitment 

See all High Professional Advisors (HPA) courses
Are you from High Professional Advisors (HPA) ? Claim your course!
Courses you can instantly connect with... Do an online course on Marketing starting now. See all courses

Is this the right course for you?

Rate this page

Didn't find what you were looking for ?

or