Professional Diploma in Marketing

Course details

This diploma in marketing reflects the role of inpiduals who possess a sound theoretical knowledge and practical experience base in marketing management and demonstrate a range of managerial skills to device and execute marketing activities and ensure that marketing functions are effectively conducted in an organization or business area.

Program Contents

• Module 1: Marketing Planning
• Module 2: Marketing Research
• Module 3: Marketing Strategy
• Module 4: Consumer Behavior
• Module 5: Digital Marketing

Key Benefits

At program completion, participants will be able to:

• Implement, review and control the marketing plan
• Make Market segmentation and brand positioning.
• Define marketing and the marketing planning process.
• Understand what is the marketing mix?
• Measure the market opportunities through research and forecasting
• Develop practical skills they can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results
• Measure the market opportunities through research and forecasting
• Develop practical skills they can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results
• Develop their skills in investigating and affecting the consumer behavior through readings, applications, discussions, case analysis and research.
• Understand the key metrics for measuring online effectiveness

Audience

• Marketing Executives
• Business Development Managers
• Product/ Brand Managers
• Marketing managers
• Account managers
• Marketing Coordinators