This diploma in marketing reflects the role of inpiduals who possess a sound theoretical knowledge and practical experience base in marketing management and demonstrate a range of managerial skills to device and execute marketing activities and ensure that marketing functions are effectively conducted in an organization or business area.

Program Contents

  • Module 1: Marketing Planning
  • Module 2: Marketing Research
  • Module 3: Marketing Strategy
  • Module 4: Consumer Behavior
  • Module 5: Digital Marketing

Key Benefits

At program completion, participants will be able to:

  • Implement, review and control the marketing plan
  • Make Market segmentation and brand positioning.
  • Define marketing and the marketing planning process.
  • Understand what is the marketing mix?
  • Measure the market opportunities through research and forecasting
  • Develop practical skills they can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results
  • Measure the market opportunities through research and forecasting
  • Develop practical skills they can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results
  • Develop their skills in investigating and affecting the consumer behavior through readings, applications, discussions, case analysis and research.
  • Understand the key metrics for measuring online effectiveness

Audience

  • Marketing Executives
  • Business Development Managers
  • Product/ Brand Managers
  • Marketing managers
  • Account managers
  • Marketing Coordinators

hpa was founded in 2004 as a joint stock company and is one of the leading companies specialized in the fields of training, consultancy, and recruitment 

See all High Professional Advisors (HPA) courses

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