Course details
- Introduction to Search Engine Optimization
- Career and Job Opportunities
- Difference Between Marketing and Selling
- Search Engine Marketing Strategy Examples
- Anatomy of a Web Crawler / Spider
- Search Engine Indexing Keywords
- Embedding Keywords on Website
- On Page Ranking Factors
- Off Page Techniques
- Importance of Keyword Research
- Competitor Analysis Framework
- Content Writing Strategies
- Related HTML Tags
- Optimizing HTML Tags and Validation
- Content Analysis and Verification
- Creating file
- Sitemap Generation
- Monitoring Search Engine Ranking
- Traffic Analyzing Tools
- On Page and Off Page Strategies
- Link Building Platforms
- Link Building Steps
- Types of Linking and their Strategies
- Article Submission
- Press Release Submission
- Blog Commenting
- Forum Posting
- Directory Submission
- Social Bookmarking
- Social Media Marketing
- Link Submission Tools
- Common Searching Techniques
- Making Adsense and Affiliate Accounts *
- Do and Don'ts of Adsense *
- Bidding *
- Job Interview Preparation **
- * - Optional
- ** - Optional and Complementary
Job roles this course is suitable for:
SEO Executive , SEO Specialist , SEO Link Building SpecialistAbout IT Height
ITHeight is a training & development company in Pakistan. ITHeight started it’s operations since 2nd February 2010. First training batch was commenced in January 2011. Since then thousands of students have got job oriented skill developement courses from ITHeight.
We offer exam preparation for PMP certification in Pakistan, a globally recognized and highly demanded certification in Pakistan. ITHeight is also renowned for IT, Marketing and Management courses in Pakistan.
Our courses and scheme of studies is designed by a well known trainer Mr. Shahid Naseer. We offer Digital Marketing courses in which Search Engine Optimization (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM), Email Marketing and SMS Marketing is covered. Web Development is offered with / without programming skills.
Students willing to learn advanced level programming skills are taught by respected Dr. Muhammad Aurangzeb. He has more than 30 years of teaching experience in various universities, currently he is a Professor at a prestigious university in the USA. PHP and MySQL training covers basic to advanced PHP with Laravel framework. This PHP professional training empowers the candidate to become a PHP developer. This rigorous training covers advanced PHP concepts Laravel, Codeigniter, HTML and CSS, and jQuery.
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