Sales and Marketing

Course details

Sales and Marketing

Certificate of achievement in Sales and Marketing Level 7. Additional CPD Accredited Certificate with 170 CPD points available with no extra study.
Endorsed Sales and Marketing Level 7 Certificate of small marketing budget doesn't mean you can't meet your goals and business objectives. You just have to be more creative in your marketing tactics. This Sales and Marketing Level 7 course will show you how to get maximum exposure at minimum cost.
This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Endorsed certificate from a registered awarding body can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.

Sales and Marketing
Reaching to the potential and existing customers for marketing a company's products and services is a key component for increased sales for a business. Marketing was never been as evolving a field as it has become now with the advancement of technology and you need to know what's working today if you're going to stay competitive in the market.
Business Marketing - Certificate Syllabus
This Course Consists of the following units:

Unit 1 - Marketing: An Overview

This unit covers the following topics:

• Marketing Concept
• Production Concept
• The Marketing Mix
• Unit 2 - What is a Marketing Environment?
• This unit covers the following topics:
• The External Environment
• Situation Analysis
• The Micro-Environment
• Demographic Factors

Unit 3 - Markets and Market Segmentations

This unit covers the following topics:

• Consumer Markets
• Organisational Markets
• The Main Features of Organisational Markets

Unit 4 - Consumer Behaviour

This unit covers the following topics:

• Meaning of Consumer Behaviour
• Importance of Understanding Consumer Behaviour
• Types of Consumers

Unit 5 - Market Research

This unit covers the following key topics:

• The Research Process
• Approaching Respondents
• Interview Technique

Unit 6 - Marketing Planning

This unit covers the following key topics:

• The Marketing Planning Process
• The Marketing Audit
• Corporate Objectives
• Promotional Strategies

Unit 7 - Understanding Creativity & Innovation

This unit covers the following topics:

• Creativity and Innovation
• Individual Creativity
• Developing the Right Environment for Creativityt

Unit 8 - Individual and group innovation techniques for creativity

This unit covers the following topics:

• The RAP Model
• Understanding Mind Mapping
• Creating a Mind Map

Unit 9 - Techniques for Maximum Sales

This unit covers the following topics:

• What is Motivation?
• Supervising and Motivation
• Why is Motivation Important?
• Identifying Motivators
• Motivational Theories

Unit 10 - Building Relationships and Getting the Sale

This unit covers the following topics:

• Customer Focused Selling
• Communication Skills for Relationship Selling
• Plus more

Unit 11 - Creating a Powerful Sales Presentation

This unit covers the following topics:

• Key Elements of Business Proposals
• Preparing for a Presentation
• Plus more

Unit 12 - Tactics for Overcoming Sales Objections

This unit covers the following topics:

• Observation Skills
• Handling Customer Complaints
• Overcoming Objections
• What are Objections?
• Handling Objections

Unit 13 - Understanding body language to make more sales

This unit covers the following topics:

• Understanding Body Language
• Understanding Facial Expressions
• Creating Relationships
• Voice Characteristics

Unit 14 - Story Marketing for Small Business

This module covers the following topics:

• Story Marketing Toolkit
• Storytelling Essentials
• Ingredients of a Good Story
• Setting Goals
• Positive vs. Negative.
• Connecting with Customers

Unit 15 - Promoting a Marketing Webinar

This module covers the following key topics:

• The Webinar
• What is a Webinar? Why Use Webinars?
• Webinar Marketing Objectives.
• Marketing Webinars

Unit 16 - Using Social Media for Marketing

This unit covers the following topics:

• What is Social Media?
• Developing a Social Media Plan
• Building Your Social Media Team

Unit 17 - Brand Building Through Social Media

This unit covers the following topics:

• An Introduction to Brand Building through Social Media
• Creating Brand-Focused Messages
• Plus more

Updated on 20 April, 2021