Product Management

Course details

Product Management

Certificate of achievement in Project Management Level 7. Additional CPD Accredited Certificate with 120 CPD points available with no extra study.
Product Management Level 7, endorsed Certificate of Achievement. Get your career in Product Management off to the strongest possible start, with an endorsed Level 7 Product Management Diploma on your CV! Study from home, with expert tutor support provided from start to finish!
Product Management is an organisational role of unique importance. The product manager is responsible for creating, implementing and overseeing the performance of a company's product strategy. Rather than playing a hands-on role in the design and manufacture of the product, they instead ensure its successful production, distribution and profitability. Where products of any kind are produced and sold, the input of the project manager is invaluable.
While specific duties vary from on business to the next, the product manager's role is primarily strategic and analytical. They're expected to establish a product vision and strategy that's both unique and workable, define the objective of the project and delegate duties across an extensive team of contributors. They must also ensure that everyone understands their responsibilities, is able to meet strict deadlines and has the resources then need to get the job done. The product manager is expected to provide the kind of leadership that naturally inspires optimal output.
With no deadlines or fixed study schedules, this flexible Level 7 Product Management Diploma is open to ambitious candidates worldwide! Learn how to fulfil an array of key product management duties and take your long-term outlook to the next level!

Course Outline

An endorsed Level 7 Product Management Certificate could be just the thing to get your success story off to the best possible start. Each of 12 course units concludes with an online assessment, which will be marked by your tutor and returned with feedback. The course covers the following product development areas:

Unit 1 - Product Development and Product Lifecycle

This unit covers the following topics:

• Value of Product Innovation
• New Product Development
• Generating an Idea
• Idea Vetting
• Concept Development and Testing
• Reasons for Product Failure
• Product Life Cycle
• The Introductory Stage
• Plus more

Unit 2 - Product Pricing Strategies

This unit covers the following topics:

• The Function and Value of Price
• Profit- Oriented Objectives
• Sales Volume- Oriented Objectives
• The Product's Value to the Buyer
• Types of Costs
• The Basic Methods of Price Determination
• The Going Rate Pricing
• Plus more

Unit 3 - Branding and Packaging

This unit covers the following topics:

• Inventory Management
• Branding
• The Meaning and Importance of Branding
• The Brand Name versus Trade Mark
• Advantages and Disadvantages
• Societal View
• Branding Decisions
• Selecting a Good Brand Name
• Packaging
• Packaging Industry
• Functions of Packaging
• Plus more

Unit 4 - Channels of Distribution

This unit covers the following topics:

• What is a Channel of Distribution?
• Functions of Channels of Distribution
• Channels of Distribution Used
• Indirect Channels
• Channels of Distribution Used for Consumer Goods
• Factors Influencing the Choice of Channel
• Product Considerations
• Market Considerations
• Middleman Considerations
• Company Considerations
• Plus more

Unit 5 - Types of Warehouses

This unit covers the following topics:

• Private and public warehousing
• Advantages of public warehousing
• Disadvantages of public warehousing
• Advantages of private warehousing
• Disadvantages of private warehousing
• Location of warehouses
• Characteristics of an Ideal Warehouse:
• Qualitative factor rating method of comparison
• Multiple warehouses
• Plus much more

Unit 6 - Functions of Warehouses

This unit covers the following topics:

• The movement function of a warehouse:
• The storage functions of a warehouse:
• The information transfer functions of a warehouse:
• Warehouse Activity Profiling
• Plus much more

Unit 7 - Warehouse Operations & Systems

This unit covers the following topics:

• Warehouse Operations - Centralised and Decentralised
• Storage systems
• Fixed and random stock location
• Palletised storage systems
• Types of conveyors
• Automated Storage and Retrieval System
• Design of Automatic Storage and Retrieval Systems (AS/RS)
• The Principles and Performance Measures of Material Handling Systems
• Vehicle travel: response time
• Characteristics of effective performance systems
• Plus much more

Unit 8 - Inventory Management

This unit covers the following topics:

• What is Inventory?
• Glossary
• Types of stock
• Costs of carrying stock
• Plus much more

Unit 9 - The Warehouse Inventory Cycle

This unit covers the following topics:

• Identifying Demand
• The Receiving Process
• Validating Inventory
• The Put-Away Process
• Maintaining Inventory Accuracy
• The Outbound Process
• Industry Trends
• Plus much more

Unit 10 - Inventory Tracking

This unit covers the following topics:

• Bar coding Technology and Applications
• Benefits of Bar coding
• Components of Bar coding
• Common Barcode Applications
• Radio Frequency Identification (RFID) Technology and Applications
• The principle of RFID
• RFID Challenges
• Benefits of RFID
• Inventory Reduction
• Facility/Equipment productivity
• RFID IN Retailing Sector
• Potential Benefits of RFID to Retail Enterprises
• RFID in Warehousing
• Plus much more

Unit 11 - Warehouse Material Handling

This unit covers the following topics:

• Non-powered hand trucks
• Non-powered hand pallet trucks
• Pallet Trucks
• Powered pallet trucks
• Pallet truck and counter scale pallet truck
• Four-directional reach trucks
• Stacker trucks
• High rack stacker trucks-very narrow aisle
• Order picking trucks
• Conveyors for unit load handling
• Plus much more

Unit 12 - Marketing Your Product

This unit covers the following topics:

• Introduction to Marketing
• Consumer and Market Analysis
• Analyzing the Competition and Yourself
• Analyzing Distribution Channels
• Creating a Marketing Plan
• Leveraging Social Media
• Selling Your Product
• Plus more

Updated on 20 April, 2021