Digital Marketing For Service Companies

Course details

This specifically tailored training provides the company with key elements of building successful Digital Marketing campaigns to get higher results in a short time; it also highlights different case studies and introduces the core techniques in digital marketing, helping all the service companies establish a digital presence like no other.

Topics To Be Covered

MODULE 1

Digital Marketing Strategy for Service Companies

• Create an effective digital marketing strategy for the company 
• Budget planning strategy and implementation
• Plan successful digital marketing campaigns
• Content Calendar Strategy & Tools

MODULE 2

A Guide to Content Marketing for Service Companies

• Create a content marketing strategy that increases sales and conversions
• Prepare an effective social media content calendar
• Create successful content while meeting the guidelines
• Optimize the designs and creatives that suit the company
• Posting strategy & frequency
• Points to be considered while creating the content
• Case studies and live examples

MODULE 3

Facebook for Service Companies

• Facebook Pages – The essentials
• Page Moderation
• Facebook Content Types & Best Practices that suit the field
• Optimize the page and its content while using related keywords or the search ranking
• Content the Facebook Page to Instagram & WhatsApp Business
• Facebook Hashtags best practices
• Creating tracking links for the content
• Creator Studio & Latest Updates
• Facebook & Instagram Scheduling
• Insights & Analytics

Facebook Business Manager

• Facebook for Business – Deep knowledge and Importance of Business Manager
• Setting up Business Manager
• Understanding the dashboard
• Facebook for Business vs. Regular Ads Manager
• Adding the pages & Creating Ad Accounts
• Managing the Business roles
• Connecting Facebook with the Website - Facebook Pixel
• Payments setup
• Creating Catalogs & Shops
• Facebook Ads - All the way to advanced targeting
• Facebook ads objectives to get more potential traffic, leads and sales
• Understanding how ads work for Service companies
• Ad campaigns and Ad sets structure
• Optimize the target audience to reach the right people
• Facebook Bidding types
• Setting up Conversions
• Monitor the performance of a promotion - Beginner to Advanced
• Performance & Analytics Metrics
• Remarketing on Facebook - custom audiences & lookalikes
• Target your own database, emails, or phone numbers on Facebook
• Target the website visitors on Facebook and the people who engaged with your pages

MODULE 4

Instagram for Service Companies

• Build a professional Instagram profile for the company
• Instagram content best practices
• Grow your account without buying fake likes
• Stories & highlights tailored for the Service company
• Cross-promoting the content & repurposing
• Instagram verification
• Instagram Hashtags best practices
• Reels & Guides best practices
• IGTV – Best practices to engage with the followers
• Instagram Analytics & Metrics
• Create effective Instagram campaigns and success stories
• Instagram Tools (creating videos, designs, and stories)

MODULE 5

Search Engine Optimization (SEO)

• Search Types: Organic, Local, and Paid Search
• How search engines work
• Website Optimization to increase the ranking on Google search
• An understanding of Search Engine Optimization
• Keyword Research strategy and tools
• Content Development using the Keyword strategy 
• How to Make a Google-friendly content
• - Site Structure
• - META Description & META Keywords
• - Domain Name & URL Structure
• - Website Navigation & Internal Links
• Inbound links strategy and tips

MODULE 6

Google AdWords

• Understanding the dashboard
• Creating effective Google Ads campaigns
• (Search, Display, YouTube Ads)
• Campaigns optimization
• Keywords best practices
• Bidding and budget allocation
• Reporting & Conversion tracking
• Tips and tricks to optimize the ad performance
• Hands-on practices

MODULE 7

Google Analytics

• Setting up the platform to analyze the traffic on the company's website 
• Understanding the Analytics Dashboard
• Audience Insights
• Traffic Source - Where visitors came from
• Calculate the ROI of every traffic source
• Analytics Reporting – Decision making for improvement
• Setting up Goals & Conversions
• Measuring your Site’s ROI (Return on Investment) - Tracking the Conversions

MODULE 8

Business Newsletter

• Create Newsletter Templates for business updates, promotions & deals on the services provided
• Setup & Send a newsletter to the available database and new prospective audiences
• Analyze and Monitor the results 

Updated on 10 May, 2022