Course details
This specifically tailored training provides the company with key elements of building successful Digital Marketing campaigns to get higher results in a short time; it also highlights different case studies and introduces the core techniques in digital marketing, helping all the service companies establish a digital presence like no other.Topics To Be Covered
MODULE 1
Digital Marketing Strategy for Service Companies
- Create an effective digital marketing strategy for the company
- Budget planning strategy and implementation
- Plan successful digital marketing campaigns
- Content Calendar Strategy & Tools
MODULE 2
A Guide to Content Marketing for Service Companies
- Create a content marketing strategy that increases sales and conversions
- Prepare an effective social media content calendar
- Create successful content while meeting the guidelines
- Optimize the designs and creatives that suit the company
- Posting strategy & frequency
- Points to be considered while creating the content
- Case studies and live examples
MODULE 3
Facebook for Service Companies
- Facebook Pages – The essentials
- Page Moderation
- Facebook Content Types & Best Practices that suit the field
- Optimize the page and its content while using related keywords or the search ranking
- Content the Facebook Page to Instagram & WhatsApp Business
- Facebook Hashtags best practices
- Creating tracking links for the content
- Creator Studio & Latest Updates
- Facebook & Instagram Scheduling
- Insights & Analytics
Facebook Business Manager
- Facebook for Business – Deep knowledge and Importance of Business Manager
- Setting up Business Manager
- Understanding the dashboard
- Facebook for Business vs. Regular Ads Manager
- Adding the pages & Creating Ad Accounts
- Managing the Business roles
- Connecting Facebook with the Website - Facebook Pixel
- Payments setup
- Creating Catalogs & Shops
- Facebook Ads - All the way to advanced targeting
- Facebook ads objectives to get more potential traffic, leads and sales
- Understanding how ads work for Service companies
- Ad campaigns and Ad sets structure
- Optimize the target audience to reach the right people
- Facebook Bidding types
- Setting up Conversions
- Monitor the performance of a promotion - Beginner to Advanced
- Performance & Analytics Metrics
- Remarketing on Facebook - custom audiences & lookalikes
- Target your own database, emails, or phone numbers on Facebook
- Target the website visitors on Facebook and the people who engaged with your pages
MODULE 4
Instagram for Service Companies
- Build a professional Instagram profile for the company
- Instagram content best practices
- Grow your account without buying fake likes
- Stories & highlights tailored for the Service company
- Cross-promoting the content & repurposing
- Instagram verification
- Instagram Hashtags best practices
- Reels & Guides best practices
- IGTV – Best practices to engage with the followers
- Instagram Analytics & Metrics
- Create effective Instagram campaigns and success stories
- Instagram Tools (creating videos, designs, and stories)
MODULE 5
Search Engine Optimization (SEO)
- Search Types: Organic, Local, and Paid Search
- How search engines work
- Website Optimization to increase the ranking on Google search
- An understanding of Search Engine Optimization
- Keyword Research strategy and tools
- Content Development using the Keyword strategy
- How to Make a Google-friendly content
- - Site Structure
- - META Description & META Keywords
- - Domain Name & URL Structure
- - Website Navigation & Internal Links
- Inbound links strategy and tips
MODULE 6
Google AdWords
- Understanding the dashboard
- Creating effective Google Ads campaigns
- (Search, Display, YouTube Ads)
- Campaigns optimization
- Keywords best practices
- Bidding and budget allocation
- Reporting & Conversion tracking
- Tips and tricks to optimize the ad performance
- Hands-on practices
MODULE 7
Google Analytics
- Setting up the platform to analyze the traffic on the company's website
- Understanding the Analytics Dashboard
- Audience Insights
- Traffic Source - Where visitors came from
- Calculate the ROI of every traffic source
- Analytics Reporting – Decision making for improvement
- Setting up Goals & Conversions
- Measuring your Site’s ROI (Return on Investment) - Tracking the Conversions
MODULE 8
Business Newsletter
- Create Newsletter Templates for business updates, promotions & deals on the services provided
- Setup & Send a newsletter to the available database and new prospective audiences
- Analyze and Monitor the results
Eligibility / Requirements
No prior experience required to take this ;
Job roles this course is suitable for:
Digital Marketing Manager , Digital Marketing Specialist , Head of Performance , Digital Marketing , Digital Marketing AdvisorCourse Location
About Intoact
Whether you are a fresh graduate with a thirst to prove yourself or a company manager who aims to elevate the company’s overall performance, our skills & talents are focused on ensuring your excellence.
Intoact utilizes approaches & processes of education, consultation and focused dedication to getting you to outdo your older self. Intoact’s approach revolves around intensive consultation with managers and business teams, focused courses with established outcomes, public training, workshops, refinement of communication & life skills, customizing workloads & information to the client’s particular objectives & character and finally, in maintaining contact after our job is done to revel in your success.
Intoact acts a guide that delivers an accumulation of knowledge, practice, experience and learns confidence with which you can situate yourself in your team, department or office.
Confront your potential and let your success speak for you.
Intoact is based in Lebanon and chose to be operating locally and in the MENA region.
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