Digital Marketing For Online Stores/ Retail

Course details

This tailored program offers a deep understanding of the key elements of building successful Digital Marketing campaigns to increase sales & revenue using the appropriate social media and digital channels, strategies, and tools. The course also highlights different case studies and introduces the core techniques in digital marketing, helping all the participants to apply the best digital practices in their own strategies such as creating your shop on Instagram, linking it to your website, and many more.

Topics To Be Covered

MODULE 1

Digital Marketing Strategy for Online & Retail

• Create an effective digital marketing strategy for the online or retail store
• Budget planning strategy and implementation
• Plan successful digital marketing campaigns
• Content Calendar Strategy & Tools

MODULE 2

A Guide to Content Marketing for Online & Retail

• Create a content marketing strategy that increases sales and conversions
• Prepare an effective social media content calendar
• Create successful content while meeting the shop and its guidelines
• Optimize the designs and creatives 
• Posting strategy & frequency
• Points to be considered while creating the content
• Case studies and live examples

MODULE 3

Facebook for Business

• Facebook Pages – The essentials
• Page Moderation
• Facebook Content Types & Best Practices that suit the shop
• Optimize the page and its content while using keywords related to retail for the search ranking
• Content the Facebook Page to Instagram & WhatsApp Business
• Facebook Hashtags best practices
• Creating tracking links for the content
• Creator Studio & Latest Updates
• Facebook & Instagram Scheduling
• Insights & Analytics

Facebook Business Manager

• Facebook for Business – Deep knowledge and Importance of Business Manager
• Setting up Business Manager
• Understanding the dashboard
• Facebook for Business vs. Regular Ads Manager
• Adding the pages & Creating Ad Accounts
• Managing the Business roles
• Connecting Facebook with the Website - Facebook Pixel
• Payments setup
• Creating Catalogs & Shops
• Facebook Ads - All the way to advanced targeting
• Facebook ads objectives to get more potential traffic and sales
• Understanding how ads work for the shop
• Ad campaigns and Ad sets structure
• Optimize the target audience to reach the right people
• Facebook Bidding types
• Setting up Conversions
• Monitor the performance of a promotion - Beginner to Advanced
• Performance & Analytics Metrics
• Remarketing on Facebook - custom audiences & lookalikes
• Target your own database, emails, or phone numbers on Facebook
• Target the website visitors on Facebook and the people who engaged with your pages

MODULE 4

Instagram for Online Shops & Retail

• Build a professional Instagram profile for the shop
• Instagram content best practices
• Grow your account without buying fake likes
• Stories & highlights 
• Cross-promoting the content & repurposing
• Instagram verification
• Instagram Hashtags best practices
• Reels & Guides best practices
• IGTV – Best practices to engage with the followers
• Instagram Analytics & Metrics
• Create effective Instagram campaigns and success stories
• Instagram Tools (creating videos, designs, and stories)

MODULE 5

E-Commerce | Building Your Online Store

• eCommerce Overview
• Building a successful website to attract the target audience
• How to create the structure of different website pages
• Features, and add-on for sales optimization
• Case studies
• Hands-on practices

MODULE 6

Search Engine Optimization (SEO)

• Search Types: Organic, Local, and Paid Search
• How search engines work
• Optimize your collection and product pages to increase the website ranking on Google
• An understanding of Search Engine Optimization
• Keyword Research strategy and tools
• Content Development using the Keyword strategy 
• How to Make a Google-friendly content
• - Site Structure
• - META Description & META Keywords
• - Domain Name & URL Structure
• - Website Navigation & Internal Links
• Inbound links strategy and tips

MODULE 7

Google AdWords

• Understanding the dashboard
• Creating effective Google Ads campaigns
• (Search, Display, YouTube & Shopping Ads)
• Campaigns optimization
• Keywords best practices
• Bidding and budget allocation
• Reporting & Conversion tracking
• Tips and tricks to optimize the ad performance
• Hands-on practices

MODULE 8

Google Analytics

• Setting up the platform to analyze the traffic on the brand's website 
• Understanding the Analytics Dashboard
• Audience Insights
• Traffic Source - Where visitors came from
• Calculate the ROI of every traffic source
• Analytics Reporting – Decision making for improvement
• Setting up Goals & Conversions
• Measuring your Site’s ROI (Return on Investment) - Tracking the Conversions

MODULE 9

Email Marketing

• Create Newsletter Templates for shop updates, promotions, latest arrivals, and offers
• Setup & Send a newsletter to your clients and new prospective audiences
• Target the database on the social media channels

Updated on 10 May, 2022