Course details
This tailored program offers a deep understanding of the key elements of building successful Digital Marketing campaigns to increase sales & revenue using the appropriate social media and digital channels, strategies, and tools. The course also highlights different case studies and introduces the core techniques in digital marketing, helping all the participants to apply the best digital practices in their own strategies such as creating your shop on Instagram, linking
… + Read MoreCourse details
This tailored program offers a deep understanding of the key elements of building successful Digital Marketing campaigns to increase sales & revenue using the appropriate social media and digital channels, strategies, and tools. The course also highlights different case studies and introduces the core techniques in digital marketing, helping all the participants to apply the best digital practices in their own strategies such as creating your shop on Instagram, linking it to your website, and many more.
Topics To Be Covered
MODULE 1Digital Marketing Strategy for Online & Retail- Create an effective digital marketing strategy for the online or retail store
- Budget planning strategy and implementation
- Plan successful digital marketing campaigns
- Content Calendar Strategy & Tools
MODULE 2A Guide to Content Marketing for Online & Retail- Create a content marketing strategy that increases sales and conversions
- Prepare an effective social media content calendar
- Create successful content while meeting the shop and its guidelines
- Optimize the designs and creatives
- Posting strategy & frequency
- Points to be considered while creating the content
- Case studies and live examples
MODULE 3Facebook for Business- Facebook Pages – The essentials
- Page Moderation
- Facebook Content Types & Best Practices that suit the shop
- Optimize the page and its content while using keywords related to retail for the search ranking
- Content the Facebook Page to Instagram & WhatsApp Business
- Facebook Hashtags best practices
- Creating tracking links for the content
- Creator Studio & Latest Updates
- Facebook & Instagram Scheduling
- Insights & Analytics
Facebook Business Manager- Facebook for Business – Deep knowledge and Importance of Business Manager
- Setting up Business Manager
- Understanding the dashboard
- Facebook for Business vs. Regular Ads Manager
- Adding the pages & Creating Ad Accounts
- Managing the Business roles
- Connecting Facebook with the Website - Facebook Pixel
- Payments setup
- Creating Catalogs & Shops
- Facebook Ads - All the way to advanced targeting
- Facebook ads objectives to get more potential traffic and sales
- Understanding how ads work for the shop
- Ad campaigns and Ad sets structure
- Optimize the target audience to reach the right people
- Facebook Bidding types
- Setting up Conversions
- Monitor the performance of a promotion - Beginner to Advanced
- Performance & Analytics Metrics
- Remarketing on Facebook - custom audiences & lookalikes
- Target your own database, emails, or phone numbers on Facebook
- Target the website visitors on Facebook and the people who engaged with your pages
MODULE 4Instagram for Online Shops & Retail- Build a professional Instagram profile for the shop
- Instagram content best practices
- Grow your account without buying fake likes
- Stories & highlights
- Cross-promoting the content & repurposing
- Instagram verification
- Instagram Hashtags best practices
- Reels & Guides best practices
- IGTV – Best practices to engage with the followers
- Instagram Analytics & Metrics
- Create effective Instagram campaigns and success stories
- Instagram Tools (creating videos, designs, and stories)
MODULE 5E-Commerce | Building Your Online Store- eCommerce Overview
- Building a successful website to attract the target audience
- How to create the structure of different website pages
- Features, and add-on for sales optimization
- Case studies
- Hands-on practices
MODULE 6Search Engine Optimization (SEO)- Search Types: Organic, Local, and Paid Search
- How search engines work
- Optimize your collection and product pages to increase the website ranking on Google
- An understanding of Search Engine Optimization
- Keyword Research strategy and tools
- Content Development using the Keyword strategy
- How to Make a Google-friendly content
- - Site Structure
- - META Description & META Keywords
- - Domain Name & URL Structure
- - Website Navigation & Internal Links
- Inbound links strategy and tips
MODULE 7Google AdWords- Understanding the dashboard
- Creating effective Google Ads campaigns
- (Search, Display, YouTube & Shopping Ads)
- Campaigns optimization
- Keywords best practices
- Bidding and budget allocation
- Reporting & Conversion tracking
- Tips and tricks to optimize the ad performance
- Hands-on practices
MODULE 8Google Analytics- Setting up the platform to analyze the traffic on the brand's website
- Understanding the Analytics Dashboard
- Audience Insights
- Traffic Source - Where visitors came from
- Calculate the ROI of every traffic source
- Analytics Reporting – Decision making for improvement
- Setting up Goals & Conversions
- Measuring your Site’s ROI (Return on Investment) - Tracking the Conversions
MODULE 9Email Marketing- Create Newsletter Templates for shop updates, promotions, latest arrivals, and offers
- Setup & Send a newsletter to your clients and new prospective audiences
- Target the database on the social media channels
Updated on 10 May, 2022 - Read LessAbout Intoact
Whether you are a fresh graduate with a thirst to prove yourself or a company manager who aims to elevate the company’s overall performance, our skills & talents are focused on ensuring your excellence.
Intoact utilizes approaches & processes of education, consultation and focused dedication to getting you to outdo your older self. Intoact’s approach revolves around intensive consultation with managers and business teams, focused courses with established outcomes, public training, workshops, refinement of communication & life skills, customizing workloads & information to the client’s particular objectives & character and finally, in maintaining contact after our job is done to revel in your success.
Intoact acts a guide that delivers an accumulation of knowledge, practice, experience and learns confidence with which you can situate yourself in your team, department or office.
Confront your potential and let your success speak for you.
Intoact is based in Lebanon and chose to be operating locally and in the MENA region.
See all Intoact courses