Digital Marketing Certificate

Course details

                                    Course Overview

What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?

This module takes you through the basics, keeping things clear and actionable.

• Principles of Digital Marketing
• Digital Research
• Developing Objectives 
• Cultural Research 
• Connecting with the Customer

Who is it for:

• Those in traditional marketing careers who are looking to update their skillset.
• Marketers working in Management and Senior Management.
• Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
• Entrepreneurs and small businesses owners.
• Anyone hoping to implement an up to date digital strategy for their company.

Syllabus Modules:

• SEO (Search Engine Optimization):
• Introduction to SEO
• Keywords Research
• WordPress introduction
• Off Page site Search Engine Optimization: Google place, getting listed, social media site

On Page Search Engine Optimization: Site navigation, meta keywords, XML & HTML sitemap

Planning: Creating an SEO campaign

Search Engine Optimization tools: Google analytics tools
Digital Marketing Strategy – Tools, guide and plans
Website Planning and Essentials of Designing Understanding Google Page Rank

SEM (Search Engine Marketing/PPC):

• AdWords certification
• PPC campaign creation and budget implementation etc…

Affiliate Marketing:

• Introduction to affiliate Marketing?
• Affiliate marketing campaign
• Affiliate marketing programs
• Affiliate Marketing Strategy- Guide and Tools

Google Analytics:

• Introduction to Google Analytics
• Introduction to Monitoring and Analytics
• Getting Started with Google Analytics
• Monitoring and Analytics
• Traffic Tracking
• Reduce Bounce and Exit Rates

Tools & Publisher Platform:

• Adomob
• Adsense
• Propeller Ads
• Amazon Display

Advanced SEO tools:

• Ahref
• Spyfu
• SEMRush
• SEO Spy Glass
• Similarweb
• KwFinder
• SEO Profiler
• RankTracker

SMM(SocialMediaMarketing):Twitter/Facebook/LinkedIn/You
Tube:

• Introduction to Social Media
• The Basics of Social Media Marketing
• How SMM influence SEO Performance?
• Role of Social Media in Business
• Branding, Sales and Marketing on Social Media

Video Marketing:
Introduction to YouTube and Video Marketing YouTube Products and Solutions

Facebook Marketing:

• Facebook Ads–Development, Management, and Budgeting
• Facebook Ads – Segmenting, Targeting and Positioning
• Facebook Ads – Facebook Analytics, ROI, Monitoring and Performance

LinkedIn:

• LinkedIn Group Creation and Management
• Growing Networking on LinkedIn 
• LinkedIn Marketing Strategy

Twitter/Micro Blogging Marketing:

• Twitter Tools
• Tweet and Retweet Strategy
• Twitter ROI, Monitoring and Performance
• Twitter Analytics

Updated on 10 April, 2023