Price: AED 1,050
Instructor led live virtual classroom online. Classes may be individual or in group.
- Duration: 20 To 25 Hours
Course details
Course Overview
What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?
This module takes you through the basics, keeping things clear and actionable.
- Principles of Digital Marketing
- Digital Research
- Developing Objectives
- Cultural Research
- Connecting with the Customer
Who is it for:
- Those in traditional marketing careers who are looking to update their skillset.
- Marketers working in Management and Senior Management.
- Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
- Entrepreneurs and small businesses owners.
- Anyone hoping to implement an up to date digital strategy for their company.
Syllabus Modules:
- SEO (Search Engine Optimization):
- Introduction to SEO
- Keywords Research
- WordPress introduction
- Off Page site Search Engine Optimization: Google place, getting listed, social media site
On Page Search Engine Optimization: Site navigation, meta keywords, XML & HTML sitemap
Planning: Creating an SEO campaign
Search Engine Optimization tools: Google analytics tools
Digital Marketing Strategy – Tools, guide and plans
Website Planning and Essentials of Designing Understanding Google Page Rank
SEM (Search Engine Marketing/PPC):
- AdWords certification
- PPC campaign creation and budget implementation etc…
Affiliate Marketing:
- Introduction to affiliate Marketing?
- Affiliate marketing campaign
- Affiliate marketing programs
- Affiliate Marketing Strategy- Guide and Tools
Google Analytics:
- Introduction to Google Analytics
- Introduction to Monitoring and Analytics
- Getting Started with Google Analytics
- Monitoring and Analytics
- Traffic Tracking
- Reduce Bounce and Exit Rates
Tools & Publisher Platform:
- Adomob
- Adsense
- Propeller Ads
- Amazon Display
Advanced SEO tools:
- Ahref
- Spyfu
- SEMRush
- SEO Spy Glass
- Similarweb
- KwFinder
- SEO Profiler
- RankTracker
SMM(SocialMediaMarketing):Twitter/Facebook/LinkedIn/You
Tube:
- Introduction to Social Media
- The Basics of Social Media Marketing
- How SMM influence SEO Performance?
- Role of Social Media in Business
- Branding, Sales and Marketing on Social Media
Video Marketing:
Introduction to YouTube and Video Marketing YouTube Products and Solutions
Facebook Marketing:
- Facebook Ads–Development, Management, and Budgeting
- Facebook Ads – Segmenting, Targeting and Positioning
- Facebook Ads – Facebook Analytics, ROI, Monitoring and Performance
LinkedIn:
- LinkedIn Group Creation and Management
- Growing Networking on LinkedIn
- LinkedIn Marketing Strategy
Twitter/Micro Blogging Marketing:
- Twitter Tools
- Tweet and Retweet Strategy
- Twitter ROI, Monitoring and Performance
- Twitter Analytics
Job roles this course is suitable for:
Digital Media Marketing Specialist , Digitaal Expert , Digital AdvisorCourse Location
About Spoton Training Institute
We Provide Best Training To Achieve Your Goal.We are the most considered and loyal educational institute in Dubai as of now.
Our certification courses are taught by skilled personnel. We have got the recognition within a short span of time. Now, we are looking to fall in the eyes of top IT recruiters of the country and move continually forward with great values. We have proven our command over many courses and our trainers have an in-depth understanding that will help in realizing your dreams easily. See all Spoton Training Institute courses
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