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- Duration / Course length: Upto 400 Hours Start now
- Accredited by: ABC Awards
- Certificates:
- Course delivery: This course is delivered in presentation format
Course details
Digital MarketingCertificate of achievement in Digital Marketing Level 6. Additional CPD Accredited Certificate with 100 CPD points available with no extra study.
Endorsed Diploma Level 6 Digital Marketing Certificate of Achievement. This Digital Marketing Level 6 dynamic distance learning program has been designed to mould and shape the Digital Marketing executives of the advanced Level 6 Digital Marketing Advanced Course introduces candidates to the various roles, responsibilities and functions of digital marketing professionals worldwide. Digital Marketing Diploma content covers social media marketing, how to create an effective Digital Marketing plan, working with PPC engines including Google AdWords, an introduction to e-mail marketing, the basics of SEO and how to build a brand through creative online marketing. Study in your own time and at your own pace, for an accredited Level 6 Digital Marketing Diploma that could transform your career prospects!
Digital Marketing - Course Syllabus
This Digital Marketing Advanced Course Level 6 consists of the following units:
Unit 1 - What is Digital Marketing?
This unit covers the following key topics:
- What is Internet Marketing?
- Popular Strategies
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Plus more
This unit covers the following key topics:
- What is Social Media?
- Understanding the Marketing Mix
- The Five P's and Social Media
- Developing a Social Media Plan
- Utilization Guidelines
- Expanding Your Digital Presence
- What's the Value?
- Building Your Community
- Using LinkedIn
- Setting Up Your Account
- Plus more
This unit covers the following key topics:
- The Role of Internet Marketing
- The Marketing Cycle
- Making Our Way through the Marketing Process
- Extending Your Influence
- Plus more
This unit covers the following key topics:
Planning
- Define Your Ideal Customer
- Choosing Keywords
- Getting Good with Keywords
- Long Tail and Short Tail
- Understanding Ad Groups
- Plus more
This unit covers the following key topics:
- Setting Your PPC Budget
- The Quality Score
- Quality Score Breakdown
- Increasing Your Score
- Plus more
This unit covers the following key topics:
- A Cautionary Note
- Distribution Services
- Plus more
This unit covers the following key topics:
- What is SEO?
- Understanding Search
- The Search Engines
- Alternative Search
- Optimizing Keywords
- Monitoring Search Engine Ranking
- Plus more
This unit covers the following key topics:
- What is Branding?
- What is a Brand?
- What is Social Media?
- The Rise of Social Media
- Building Your Social Media Branding Strategy
- Identifying Your Social Media Audience
- The Key Social Media Platforms
- Plus more
This unit covers the following key topics:
- Story Marketing Toolkit
- Storytelling Essentials
- Ingredients of a Good Story
- Setting Goals
- Positive vs. Negative.
- Connecting with Customers
- Connecting with Customers
- Understanding Your Customers.
- Refining Your Brand
- Refining Your Brand
- Understanding Your Company
- Inventory of Key company Facts
- Strengthening Your Brand
- Building Your Story
- Plan for Success
- Your Story Board
- Writing Your Story
- Polishing Your Story
- Plus More
This unit covers the following key topics:
- The Webinar
- What is a Webinar? Why Use Webinars?
- Webinar Marketing Objectives.
- Marketing Webinars
- The Nine-Step Ideal Participant Profile Process
- What is a Lead Magnet?.
- Creating a Lead Magnet.
- What is Your Promotion Strategy?.
- Webinar Marketing Calendar
- Creating a Landing Page
- Plus More
Eligibility / Requirements
Digital Marketing
No particular entry requirement
Option 1
Digital Marketing Diploma QLS Level 6 endorsed by Quality Licence Scheme
Certificate Fee: £150 + postal charges
Option 2
Digital Marketing Diploma issued by BOLC
PDF Certificate - FREE
Hard copy - £25 + postal charges
Option 3
CPD Accredited Certificate
(PDF format)=£30
(Hard copy)=£120 + postal charges
*Postage Charges: National £9, International £15
About Brentwood Open Learning College
Brentwood Open Learning College is UK's leading online and distance learning platform. We specialise in online learning and correspondence courses.Where ever you are in the world you can choose from our accredited courses. Our aim is to make skills affordable and accessible for people from all walks of life. We provide a platform where you can polish your potentials by getting all the necessary skills, training and education you need for your successful life.
We offer a market-leading range of accredited courses in a wide variety of contemporary subjects and specialisms. Whether looking to enhance your CV, further your career prospects or simply explore a new subject entirely, you’ll find exactly what you’re looking for with BOLC.
Why Study with BOLC?
Every year, thousands more students join BOLC to take advantage of our unique distance learning services. As a BOLC student, you’ll benefit from:
- Courses accredited by theUK's top awarding bodies
- A course that works around your schedule and lifestyle
- No deadlines or time limits of any kind
- Take as many study breaks as you like
- Professional tutoring and support at all times
- Huge savings over standard course fees
- All course material provided as standard
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