Business Development

Course details

Business Development
Business Development - Learning Outcomes
On successful completion of this Business Development Course the learners should be able to;
Explain a general overview of business Development in a contemporary setting,
Discuss the duties and responsibilities of a project manager.
Investigate the organisational structures along with different business types and small business creation.
Explore the effective and efficient management of business operations,
Investigate functions, objectives and advantages of strategic performance management.
Course syllabus:
The business course online is divided into eight modules:
Unit 1 - Introduction to Business Development
This unit covers the following key topics:
What is Our Business?
The Owner’s Role
Keeping Things Moving
Designing Your Organizational Structure
Leveraging Structure
Who is in Charge
Plus more
Unit 2 - Developing a Business Plan
This unit covers the following key topics:
Creating a Business Plan
Why a Business Plan?
The One-Page Plan
The Formal Plan
Checklist for Setting Up Your Business
Developing Your Business Structure
Designing Your Contact Information
Creating Promotional Materials
Plus more
Unit 3 - Developing a Product Idea
This unit covers the following key topics:
Building on Your Business Idea
Identifying Your Target Market and Customers
Developing Your Value Proposition
Creating Financial Projections
Plus more
Unit 4 - Product Development and Product Life Cycle
This unit covers the following key topics:
Value of Product Innovation
New Product Development
Generating an Idea
Idea Vetting
Concept Development and Testing
Business Analysis
Plus more
Unit 5 - Product Pricing Strategies
This unit covers the following key topics:
The Function and Value of Price
Pricing Objective
Profit- Oriented Objectives
Sales Volume- Oriented Objectives
Factors Affecting Price Determination
The Product’s Value to the Buyer
Types of Costs
Plus more
Unit 6 - Branding and Packaging
This unit covers the following key topics:
Branding
The Meaning and Importance of Branding
The Brand Name versus Trade Mark
Selecting a Good Brand Name
Packaging
Packaging Industry
Functions of Packaging
Legal Dimensions
Plus more
Unit 7 - Channels of Distribution
This unit covers the following key topics:
What is a Channel of Distribution?
Functions of Channels of Distribution
Channels of Distribution Used
Channels of Distribution Used for Consumer Goods
Factors Influencing the Choice of Channel
Product Considerations
Plus more
Unit 8 - Marketing your Product
This unit covers the following key topics:
Introduction to Marketing
Consumer and Market Analysis
Analyzing the Competition and Yourself
Creating a Marketing Plan
Leveraging Social Media
Selling Your Product
Plus more
Marketing your Product
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with BOLC you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 20 April, 2021