Learn Google Analytics Class

Course details

Become effective with Google Analytics. Learn about collecting, processing, configuring and reporting on actionable data. This comprehensive hands-on full day workshop, will serve as your practical guide to use Google Analytics.

Who is this course for?

• Digital Marketers
• Marketing Managers
• Entrepreneurs, looking to grow their business.
• Students, wanting to explore the capabilities of Google Analytics.
• Anyone wanting to gain a new skill that could lead to a career in Digital Marketing.

• What Google Analytics is, and how it can be tailored for your needs.
• How to setup Google Analytics.
• What you can track in Google Analytics be default, and what you can customize to gather more data.
• How to decide what you could and should track using Google Analytics.
• How to go about Collecting, Processing, Configuring, and Reporting on exactly what you need.
• Learn the skills you need to become Individually Qualified in Google Analytics (with a section on how to pass the free online assessment and get certified).
• Industry and regional best practices to using Google Analytics.

• Gain a new highly in-demand skill to help you move forward in your career.
• Learn from experts in the industry with extensive experience in Google Analytics & Digital Marketing.
• Learn what you need to become certified in Google Analytics (Individually Qualified Assessment certification).

• Bring your own laptop
• Enthusiasm, imagination, and an open mind