MSc Marketing (Technology and Innovation)

Course details

The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of marketing technology and innovation. Three of the modules are delivered in conjunction with UL and UCC under the auspices of the Atlantic University Alliance (AUA), and students may be required to attend workshops in all three Universities (NUI Galway, UL & UCC).

Therefore the programme will assist students to:

• become knowledgeable about a range of Marketing subjects to an advanced level;
• to associate high technology with innovation and recognise the unique characteristics of the high-tech environment and the marketing challenges those characteristics pose;
• develop analytical, oral and written presentation skills;
• acquire and be able to use accepted research methodologies;
• demonstrate your specialism in innovative high-technology marketing to prospective employers via an industry related research dissertation.

Key facts

Entry requirements

The programme is open to recent graduates of all disciplines. Students must have a minimum of three years post-graduation experience. Normally the minimum entry requirements will be as follows:

A second class honours grade 1 Bachelor of Commerce or equivalent business degree, with a significant specialisation in Marketing. Applicants who hold a second class honours grade 2, may be interviewed to ascertain their suitability for entry;

Applicants with a Bachelor of Commerce or equivalent business degree, without a specialisation in Marketing, are expected to hold a second class honours grade 1 or higher;

A second class honours, grade 1 or higher in the Higher Diploma in Business Studies (level 8);

Any other applicants, seeking a conversion programme, are expected to hold a second class honours grade 1 or higher; and may be interviewed to ascertain their suitability for entry and also required to successfully complete a Principles of Marketing course, as specified by the Discipline, prior to commencement of studies.

Course outline

The programme is offered on a full-time basis over one year. Lectures will commence in the first week of September, with assessments/written examinations during/at the end of each Semester. The Technology and Innovation modules are delivered using a combination of blended and fully online learning. The programme will consist of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations. To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ects. Students are required to take twelve obligatory subjects and complete a minor dissertation.

A candidate, who has passed all of the modules other than the Research Dissertation within a period of two years from commencement of the programme, shall be eligible for the award of a Postgraduate Diploma Marketing (Technology & Innovation).

Programme Content

Semester 1 Obligatory Subjects:

• Product Design & Development
• Marketing Technology Products
• Research Methods
• Marketing Innovation & Commercialisation
• Digital Marketing
• Services Marketing
• Accounting & Finance for Marketers

Semester 2 Obligatory Subjects:

• Technology Innovation and Entrepreneurship
• Cases in Marketing Management & Strategy
• Brand Management
• Marketing Analytics
• Social Marketing & Sustainability
• Dissertation

Students complete a minor research dissertation under the supervision of staff members. This dissertation will account for 25 ects and must be completed by a date in summer specified by the Marketing Discipline.

Standards

Honours are awarded only on completion of the programme according to the following scheme and in accordance with the standardised Marks & Standards document (AMT/13/A8/5.1) for Postgraduate Taught Masters degrees.

• H1 70% on the aggregate
• H2.1 60% on the aggregate
• H2.2 50% on the aggregate
• H3 40% on the aggregate