MSc (Marketing Management)

Course details

The programme content is aimed at preparing graduates for a variety of marketing positions in business.

Therefore the programme will assist students to:

• become knowledgeable about a range of Marketing subjects to an advanced level;
• develop analytical, oral and written presentation skills;
• acquire and be able to use accepted research methodologies.
• develop personal confidence.

Key Facts

Entry Requirements

The programme is open to recent graduates of all disciplines. Normally the minimum entry requirements will be as follows:

A second class honours grade 1 Bachelor of Commerce or equivalent business degree, with a significant specialisation in Marketing. Applicants who hold a second class honours grade 2, may be interviewed to ascertain their suitability for entry;

Applicants with a Bachelor of Commerce or equivalent business degree, without a specialisation in Marketing, are expected to hold a second class honours grade 1 or higher;

A second class honours, grade 1 or higher in the Higher Diploma in Business Studies (level 8);

Any other applicants, seeking a conversion programme, are expected to hold a second class honours grade 1 or higher; and may be interviewed to ascertain their suitability for entry and also required to successfully complete a Principles of Marketing course, as specified by the Discipline, prior to commencement of studies.

Course Outline

The programme is offered on a full-time basis over one year or part-time over two years. Lectures will commence in the first week of September, with assessments/written examinations during/at the end of each Semester. The programme will consist of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations. To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take twelve obligatory subjects and complete a minor dissertation.

A candidate, who has passed all of the modules other than the Research Dissertation with in a period of two years from commencement of the programme, shall be eligible for the award of a Postgraduate Diploma (Marketing Management).

Programme Content, full-time

Semester 1 Obligatory Subjects

• Strategic Marketing
• Research Methods
• Marketing Innovation & Commercialisation
• Digital Marketing
• Services Marketing
• Accounting & Finance for Marketers
• Business Ethics & Corporate Social Responsibility

Semester 2 Obligatory Subjects:

• Cases in Marketing Management & Strategy
• Brand Management
• Marketing Analytics
• Social Marketing & Sustainability
• Global Business To Business (B2B) Marketing
• Dissertation

Students complete a minor research dissertation under the supervision of staff members. This dissertation will account for 25 ects and must be completed by a date in summer specified by the Marketing Discipline.

Programme Content, part-time

These courses are taught part-time over two academic years with assessments at the end of each semester. Students also complete a minor research dissertation under the supervision of staff members. This dissertation will account for 30 ECTS and be completed in year 2 and submitted by a date in summer of that year specified by the Marketing Discipline.

Part-Time:

Year 1: Semester 1 Obligatory Subjects:

• Research Methods
• Marketing Innovation & Commercialisation
• Digital Marketing
• Business Ethics & Corporate Social Responsibility

Year 1: Semester 2 Obligatory Subjects:

• Brand Management
• Marketing Analytics
• Social Marketing & Sustainability

Part-Time:

Year 2: Semester 1 Obligatory Subjects:

• Strategic Marketing
• Services Marketing
• Accounting & Finance for Marketers

Year 2: Semester 2 Obligatory Subjects:

• Cases in Marketing Management & Strategy
• Global Business To Business (B2B) Marketing
• Dissertation

These courses are taught part-time over two academic years with assessments at the end of each semester. Students also complete a minor research dissertation under the supervision of staff members. This dissertation will account for 25 ects and be completed in year 2 and submitted by a date in summer of that year specified by the Marketing Discipline.

Standards

Honours are awarded only on completion of the programme according to the following scheme and in accordance with the standardised Marks & Standards document (AMT/13/A8/5.1) for Postgraduate Taught Masters degrees.

• H1 70% on the aggregate
• H2.1 60% on the aggregate
• H2.2 50% on the aggregate
• H3 40% on the aggregate

Note (1): Honours are awarded only on the aggregate performance at an Examination as a whole. Honours are not awarded on the basis of results obtained in individual modules.