Program Objectives 
By attending the Mini MBA in Marketing Management, you will acquire a toolkit of essential Marketing Know-how blended with key management and business skills that will enable you to: 

  • Satisfy customer needs with profitable products and services 
  • Develop strategic marketing plans 
  • Integrate Marketing Plans with Company's Strategies and Resources 
  • Understand your consumers' buying behavior 
  • Measure your market opportunities through research and forecasting 
  • Develop Effective Product and Branding Strategies 
  • Develop Promotion, Pricing and Channeling strategies 
  • Implement and Control Marketing Programs 
  • Implement Corporate and Business Strategies 
  • Possess Effective Managerial and Leadership Skills 
  • Plan and execute Projects 
  • Understand Financial Statements and Budgeting 


Who should attend

  • Marketing executives, managers and professionals 
  • Product, Brand and Marketing Communications Managers 
  • Company owners who takes care of Marketing 
  • Professionals desiring a career move into marketing management 

Program Structure

The Mini MBA in Marketing Management consists of 5 modules: 3 Mandatory modules constituting the CME certification curriculum and 2 Optional courses comprising the Business and Management aspect. 

Mandatory Marketing Management Modules (CME certification Curriculum) 

  • Strategic Marketing Planning 
  • Market Opportunity Analysis (The 4 Cs) 
  • Developing and implementing Marketing Programs (The 4 Ps) 

Optional management and business Courses (Select TWO only)

  • Business Finance 
  • Organizational Behavior 
  • Advanced Management and Leadership 
  • Principles of Project Management 
  • Principles of Human Resource Management

KNOWLEDGE is one of the leading learning and development organizations in Egypt. their hands-on training solutions transform people to a sustainable competitive advantage. they offer unique learning opportunities enabling people to acquire skills that they can apply on their next day in office.

Since their foundation in 2002, it has been their aim to be one of the leading change catalysts in Egypt and the Middle East.

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