Mini MBA in Marketing Management

Course details

Program Objectives 
By attending the Mini MBA in Marketing Management, you will acquire a toolkit of essential Marketing Know-how blended with key management and business skills that will enable you to: 

• Satisfy customer needs with profitable products and services 
  
• Develop strategic marketing plans 
  
• Integrate Marketing Plans with Company's Strategies and Resources 
  
• Understand your consumers' buying behavior 
  
• Measure your market opportunities through research and forecasting 
  
• Develop Effective Product and Branding Strategies 
  
• Develop Promotion, Pricing and Channeling strategies 
  
• Implement and Control Marketing Programs 
  
• Implement Corporate and Business Strategies 
  
• Possess Effective Managerial and Leadership Skills 
  
• Plan and execute Projects 
  
• Understand Financial Statements and Budgeting 
  

Who should attend

• Marketing executives, managers and professionals 
  
• Product, Brand and Marketing Communications Managers 
  
• Company owners who takes care of Marketing 
  
• Professionals desiring a career move into marketing management 
  

Program Structure

The Mini MBA in Marketing Management consists of 5 modules: 3 Mandatory modules constituting the CME certification curriculum and 2 Optional courses comprising the Business and Management aspect. 

Mandatory Marketing Management Modules (CME certification Curriculum) 

• Strategic Marketing Planning 
  
• Market Opportunity Analysis (The 4 Cs) 
  
• Developing and implementing Marketing Programs (The 4 Ps) 
  

Optional management and business Courses (Select TWO only)

• Business Finance 
  
• Organizational Behavior 
  
• Advanced Management and Leadership 
  
• Principles of Project Management 
  
• Principles of Human Resource Management