Course details
On completion of the training, participants will be more aware of the need for and benefits of effective merchandising and display, have a greater knowledge and skills base regarding merchandising and be more capable of applying the knowledge and skills in their relevant functions.
SUMMARY CONTENT
Introduction to Merchandising:
- Definition of merchandising
- How good merchandising works
- The effectiveness & benefits and demands of good merchandising
Key principles and practices
Customers Elements:
- Customer behavioral patterns while shopping
- Traffic flow
- Blocking grouping and facings
- How best to present products
Theory of Merchandising:
- How our senses respond
- 5 R's of Retailing
- Merchandising in action
- Space Planning
- Sightline & Focal Points
- Traffic Flow
- Vertical Merchandising
- Feature Displays
- Importance of Pricing
- Setting Standards
- Merchandising - essential for business performance
The Customer:
- Who is your customer?
- Consumer demands & needs
- Understanding Trends
Range/Identification of Product Categories :
- Demand, Impulse, Seasonal, Specialist & Exclusive, Impulse and Convenience Lines
- Locating the products
Window and special display areas:
- Feature displays
House keeping :
- Responsibility for setting and maintenance of standards
- Cleaning/maintenance routines & waste management
- Areas needing most care
- Minimizing/dealing with damaged & obsolete stock
Practical task is set out:
- This is set out approximately one week before the course delivery and is agreed
- between the site manager and the trainer.
Course Location
About ICOS Skillnet
The Irish Co-operative Organisation Society (ICOS) is a co-operative umbrella organisation that serves and promotes commercial co-operative businesses and enterprise, across multiple sections of the Irish economy.
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