Merchandising Techniques

Course details

On completion of the training, participants will be more aware of the need for and benefits of effective merchandising and display, have a greater knowledge and skills base regarding merchandising and be more capable of applying the knowledge and skills in their relevant functions.

SUMMARY CONTENT

Introduction to Merchandising:

• Definition of merchandising
• How good merchandising works
• The effectiveness & benefits and demands of good merchandising

Key principles and practices

Customers Elements:

• Customer behavioral patterns while shopping
• Traffic flow
• Blocking grouping and facings
• How best to present products

Theory of Merchandising:

• How our senses respond
• 5 R's of Retailing
• Merchandising in action
• Space Planning
• Sightline & Focal Points
• Traffic Flow
• Vertical Merchandising
• Feature Displays
• Importance of Pricing
• Setting Standards
• Merchandising - essential for business performance

The Customer:

• Who is your customer?
• Consumer demands & needs
• Understanding Trends

Range/Identification of Product Categories :

• Demand, Impulse, Seasonal, Specialist & Exclusive, Impulse and Convenience Lines
• Locating the products

Window and special display areas:

• Feature displays

House keeping :

• Responsibility for setting and maintenance of standards
• Cleaning/maintenance routines & waste management
• Areas needing most care
• Minimizing/dealing with damaged & obsolete stock

Practical task is set out:

• This is set out approximately one week before the course delivery and is agreed
• between the site manager and the trainer.