Media Relations

Course details

Media Relations in Public Relations
Regardless of the size, type or purpose of a PR strategy, strong media relations are of critical importance. These days, everyone knows how the mass media has the power to make, break or blindly ignore any business it chooses. If the media takes a shine to your brand, your success story writes itself. If the media decides to deal you a hammer-blow, it could reduce your business to ashes. Like it or not, you have to play ball with media organisations, or run the risk of catastrophic consequences. It’s not a case of bending over backwards or jumping through hoops – you simply need to know how to build and maintain positive media relations from day-one.
This insightful tutorial has been designed for business owners and anyone involved in PR management at any level. Discover the secret to cultivating strong media relations, along with how opinion writing can affect any PR campaign. Study typical media organisation structures, media classification and essential PR crisis management techniques.

Objectives
Explain is what media relation is and its purpose
Explore the structure of a typical media organisation
Programme Content
Topics:
Media Classification
A Typical Media Organization Structure
Opinion Writing and Public Relations
How to Cultivate the Media
Specific Methods for Cultivating the Media
Crisis Management
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 20 October, 2017