- مدة الدورة التدريبية: Upto 10 Hours
- مواعيد الدورة: Part Time, Flexible
تفاصيل الدورة
Media Relations in Public RelationsRegardless of the size, type or purpose of a PR strategy, strong media relations are of critical importance. These days, everyone knows how the mass media has the power to make, break or blindly ignore any business it chooses. If the media takes a shine to your brand, your success story writes itself. If the media decides to deal you a hammer-blow, it could reduce your business to ashes. Like it or not, you have to play ball with media organisations, or run the risk of catastrophic consequences. It’s not a case of bending over backwards or jumping through hoops – you simply need to know how to build and maintain positive media relations from day-one.
This insightful tutorial has been designed for business owners and anyone involved in PR management at any level. Discover the secret to cultivating strong media relations, along with how opinion writing can affect any PR campaign. Study typical media organisation structures, media classification and essential PR crisis management techniques.
Objectives
Explain is what media relation is and its purpose
Explore the structure of a typical media organisation
Programme Content
Topics:
Media Classification
A Typical Media Organization Structure
Opinion Writing and Public Relations
How to Cultivate the Media
Specific Methods for Cultivating the Media
Crisis Management
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. تحديث بتاريخ 20 October, 2017
المتطلبات
No prior knowledge is required to take this course.
نبذة عن معهد CPD Courses
Who We Are
Certifications for Professional Development (CPD) specialises in distance learning opportunities for ambitious professionals. Whether perusing promotion or considering a new career direction, we can help you reach your full potential.
Our Aim
- Our primary goal is to make ongoing professional development affordable, accessible and enjoyable, by providing premium online study programs for the lowest possible prices.
- Dedication to professional development has become a key identifier in the eyes of decision-makers globally. At CPD, we provide professionals at all levels with the opportunity to grow, develop and illustrate their commitment to continuous improvement.
- Every course we offer provides you with the chance to earn a recognised qualification or certificate of completion. We also provide expert tutor support every step of the way, in order to maximise the value of our exclusive e-learning programs.
- Limitless training opportunities, limitless potential – take control of your future today with the help of CPD.
- Diploma in Journalism John Academy25 USD
380 USDمدة الدورة التدريبية: 32 Hours - Certified Online Journalist Vskills41 USD
98 USDمدة الدورة التدريبية: 1 To 2 Months