Master of Business in Marketing

Course details

The MBS Marketing is an intensive taught programme aimed at preparing graduates for marketing and sales careers within organisations. Through our interactions with companies, WIT School of Business has identified a need to provide an innovative and practice-based marketing programme which will prepare graduates for roles in marketing, branding, product development, sales, market research and international sales practice. The course was developed in collaboration with key stakeholders such as the South East branch of the Marketing Institute of Ireland and partner companies from the region including Glanbia and Flahavans.

The course addresses a clear need for graduates skilled in the application of specialist marketing techniques. Graduates are equipped with the expertise to trade domestically and internationally, create and execute advertising campaigns, collect and analyse data relating to market opportunities, manage customer relationships, develop and execute digital marketing strategies, and participate in the viability testing and launch of new product concepts.

Graduates of the MBS Marketing will possess a unique and valuable combination of an in-depth knowledge of marketing theory and of contemporary marketing practice, and an ability to apply this in a practice oriented environment. Modules such as Marketing Strategy, Business Seminars, Reputation Management, Business Simulation and Entrepreneurship and Innovation facilitate students in developing a keen critical awareness of core business concepts, as well as allowing them to specialise in developing skills in areas such as market research and development, branding , market strategy and international sales. Emphasis is placed on integrating key theoretical developments with an ability to critically analyse and apply this theory in real situations.

Modules

Semester 1

• Business Simulation 1
• Seminar Series
• Research Methods
• Entrepreneurship & Innovation
• Advanced Marketing Strategy
• Advanced Marketing Analysis 1

Semester 2

• Business Simulation 2
• International Study Trip
• Business Development Cases
• Leadership Development
• Qualitative Research Methods or Quantitative Research Methods
• Reputation Management
• Advanced Marketing Analysis 2

Semester 3

• Dissertation

Entry Requirements

• A H1 or 2.1 overall award in a strong specialist business marketing undergraduate degree or a general business undergraduate degree with a marketing major/specialism.
• Students from a non-business degree (example - BA in Hospitality Management) must have taken relevant business modules during one year of their studies and achieved a minimum grade of 60% in those subjects.
• In some instances graduates who have achieved a 2nd class honours grade 2 in the degrees listed above and who can demonstrate a high level of performance in the marketing related subjects may be considered for interview and short listing.
• Applicants whose first language is not English must submit evidence of competency in English.