Master of Business in Marketing Waterford Institute of Technology
Price: TBA

    Course details

    The MBS Marketing is an intensive taught programme aimed at preparing graduates for marketing and sales careers within organisations. Through our interactions with companies, WIT School of Business has identified a need to provide an innovative and practice-based marketing programme which will prepare graduates for roles in marketing, branding, product development, sales, market research and international sales practice. The course was developed in collaboration with key stakeholders such as the South East branch of the Marketing Institute of Ireland and partner companies from the region including Glanbia and Flahavans.

    The course addresses a clear need for graduates skilled in the application of specialist marketing techniques. Graduates are equipped with the expertise to trade domestically and internationally, create and execute advertising campaigns, collect and analyse data relating to market opportunities, manage customer relationships, develop and execute digital marketing strategies, and participate in the viability testing and launch of new product concepts.

    Graduates of the MBS Marketing will possess a unique and valuable combination of an in-depth knowledge of marketing theory and of contemporary marketing practice, and an ability to apply this in a practice oriented environment. Modules such as Marketing Strategy, Business Seminars, Reputation Management, Business Simulation and Entrepreneurship and Innovation facilitate students in developing a keen critical awareness of core business concepts, as well as allowing them to specialise in developing skills in areas such as market research and development, branding , market strategy and international sales. Emphasis is placed on integrating key theoretical developments with an ability to critically analyse and apply this theory in real situations.

    Modules

    Semester 1

    • Business Simulation 1
    • Seminar Series
    • Research Methods
    • Entrepreneurship & Innovation
    • Advanced Marketing Strategy
    • Advanced Marketing Analysis 1

    Semester 2

    • Business Simulation 2
    • International Study Trip
    • Business Development Cases
    • Leadership Development
    • Qualitative Research Methods or Quantitative Research Methods
    • Reputation Management
    • Advanced Marketing Analysis 2

    Semester 3

    • Dissertation

    Entry Requirements

    • A H1 or 2.1 overall award in a strong specialist business marketing undergraduate degree or a general business undergraduate degree with a marketing major/specialism.
    • Students from a non-business degree (example - BA in Hospitality Management) must have taken relevant business modules during one year of their studies and achieved a minimum grade of 60% in those subjects.
    • In some instances graduates who have achieved a 2nd class honours grade 2 in the degrees listed above and who can demonstrate a high level of performance in the marketing related subjects may be considered for interview and short listing.
    • Applicants whose first language is not English must submit evidence of competency in English.
    Updated on 08 November, 2015

    About Waterford Institute of Technology

    We_They is a university-level institution in the South-East of Ireland with over 10,000 students and 1,000 staff.

    We_They offers tuition and research programmes in various areas from Higher Certificate to Degree to PhD.

    Range and scope

    We_They is the major provider of higher education in the South East region of Ireland and one of the largest IOT's in Ireland. The Institute's range and scope reflect the changing needs of the southeast as well as the country as a whole. The range of academic programmes is exceptionally extensive, ranging from Higher Certificate right through to post-doctoral research and covering the Humanities, Health and Nursing, Science and Informatics, Engineering and Architecture, Business and Education. 

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