The marketing view on strategy is based on the concept that corporate success depends on customers’ willingness to purchase a company’s products or services. This program enables you to see a business situation from a marketing perspective with the aim of developing and implementing a marketing strategy.

It consists of a combination of lectures, case studies and workshop sessions that help you apply marketing concepts to different scenarios. It sheds light on customer behavior and how to use it to market your company effectively.

Main objectives:

  • Building a coherent and effective strategy in the areas of marketing and business development,
  • Learning international best practice,
  • Applying marketing tools to ‘real situations’.

Qatar is one of the fastest growing economies in the world, and is thus a very attractive business destination.

The economic growth of Qatar has been mainly based on its petroleum and natural gas industries. HoTheyver, according to the Qatar National Vision, economic policy is focused on developing  non-energy sectors. The aim is to transform the current carbon-based economy to an advanced, competitive and knowledge-based economy.

See all HEC Paris Qatar courses

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