Course details
The marketing view on strategy is based on the concept that corporate success depends on customers' willingness to purchase a company's products or services. This program enables you to see a business situation from a marketing perspective with the aim of developing and implementing a marketing strategy.
It consists of a combination of lectures, case studies and workshop sessions that help you apply marketing concepts to different scenarios. It sheds light on customer behavior and how to use it to market your company effectively.
Main objectives:
- Building a coherent and effective strategy in the areas of marketing and business development,
- Learning international best practice,
- Applying marketing tools to 'real situations'.
Course Location
About HEC Paris in Qatar
In Qatar, HEC Paris offers a complete portfolio of management programs, all taught in English. Our programs and research activities build corporate competitiveness within the global economy. HEC Paris was ranked #1 worldwide in Executive Education by the Financial Times in 2014.
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