The basic concepts & stages of marketing research provided within an overall  structural framework, including , how to integrate stages , read & analyze the research reports , carry out research in a scientific manner

Course outlines

  • Introduction to Marketing research & how does the research process work
  • Identify the problem& research design
  • How to gather the Secondary data & its sources
  • Qualitative methods
  • Descriptive & causal research design
  • Questionnaire design
  • Different questionnaire models
  • Measurement & scaling
  • Sampling :Theory & design
  • Data analysis strategy , hypothesis  testing
  • Data analysis : testing for significant differences
  • Data analysis  : testing for association –Correlation & regression

Learning objectives:

  • Provide participants with a background in research methods
  • Ability to translate a management problem into a feasible research
  • question
  • Demonstrate a working knowledge of the concepts & methods of
  • marketing research
  • The biases & limitations of marketing data should be recognized with
  • an increased sensitivity
  • Understanding of questionnaire design & sampling theory
  • Exhibit an understanding of qualitative & quantitative research methods & their application to marketing research

Course features

  • Use audiovisual examples, practical exercises
  • Case studies for more demonstration
  • Role plays & teams games
  • Simulation activities to help transfer learned skills & techniques

We_They Academy | Authorized Training Center: We_They Academy is an Egyptian company established in 1999 in Cairo-Egypt.

We_They Academy Training centers are private independent training centers.

Our office is located in Cairo. We_They Academy Training centers programs are offered by highly professional training methods. We_They Academy is one of the leading private educational centers which offers International Universities and Training Colleges programs.

Employers in the international employment market are confident that holders of our certificates and diplomas have been well trained and have acquired good skills and knowledge. Certificates and diplomas awarded by We_They Academy Training Centers are stamped by highly professional international training colleges and universities. The demand on We_They Academy Training Centers courses, programs, certificates and diplomas are on the increase nationally in the Arab Republic of Egypt.

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