Marketing Research هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

The basic concepts & stages of marketing research provided within an overall  structural framework, including , how to integrate stages , read & analyze the research reports , carry out research in a scientific manner

Course outlines

• Introduction to Marketing research & how does the research process work
• Identify the problem& research design
• How to gather the Secondary data & its sources
• Qualitative methods
• Descriptive & causal research design
• Questionnaire design
• Different questionnaire models
• Measurement & scaling
• Sampling :Theory & design
• Data analysis strategy , hypothesis  testing
• Data analysis : testing for significant differences
• Data analysis  : testing for association –Correlation & regression

Learning objectives:

• Provide participants with a background in research methods
• Ability to translate a management problem into a feasible research
• question
• Demonstrate a working knowledge of the concepts & methods of
• marketing research
• The biases & limitations of marketing data should be recognized with
• an increased sensitivity
• Understanding of questionnaire design & sampling theory
• Exhibit an understanding of qualitative & quantitative research methods & their application to marketing research

Course features

• Use audiovisual examples, practical exercises
• Case studies for more demonstration
• Role plays & teams games
• Simulation activities to help transfer learned skills & techniques