Marketing Plan and Sales Strategy

Course details

A marketing plan is a blueprint or a complete document which sketches out the business advertising and marketing efforts for coming year and expresses the business activities for accomplishing particular marketing goals within a set time frame.
Marketing plan is a kind of road map which provides guidance or direction toward reaching the business goals it also supports the business objectives and business strategy.
Plans are important part of sales strategy that develops a good position of the brand or product of an organization to attain competitive advantage. Successful strategies assist the sales force to focus on the target market consumers and to make a meaningful communication in relevant ways.
The unit provides a comprehensive introduction of marketing, consumer and market analysis and describes the SWOT Analysis. It also illustrates the leveraging social media and various types of logos including a look at the concept of branding 101 and developing brand name.
On the completion of this unit learners will be able to to identify how to analyze the competition and how to analyze distribution channels.
Objectives:
After the completion of this course learners will be able to:
Create a product development plan, marketing plan, & sales strategy
Identify ways to protect your intellectual property
Describe effective ways to brand your product
Program Content:
Lesson(s):
Introduction to Building a Marketing Plan and Sales Strategy
Topics:
Introduction to Marketing
Consumer and Market Analysis
Analyzing the Competition
SWOT Analysis
Analyzing Distribution Channels
Creating a Marketing Plan
Leveraging Social Media
Branding 101
Developing Your Brand Name
Types of Logos
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with CPD Courses you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress Updated on 23 October, 2017