Marketing Plan and Sales Strategy CPD Courses
Price: AED 187
AED 1,873
  • Duration: 10 Hours
  • Timings: Part Time, Flexible

    Course details

    A marketing plan is a blueprint or a complete document which sketches out the business advertising and marketing efforts for coming year and expresses the business activities for accomplishing particular marketing goals within a set time frame.
    Marketing plan is a kind of road map which provides guidance or direction toward reaching the business goals it also supports the business objectives and business strategy.
    Plans are important part of sales strategy that develops a good position of the brand or product of an organization to attain competitive advantage. Successful strategies assist the sales force to focus on the target market consumers and to make a meaningful communication in relevant ways.
    The unit provides a comprehensive introduction of marketing, consumer and market analysis and describes the SWOT Analysis. It also illustrates the leveraging social media and various types of logos including a look at the concept of branding 101 and developing brand name.
    On the completion of this unit learners will be able to to identify how to analyze the competition and how to analyze distribution channels.
    Objectives:
    After the completion of this course learners will be able to:
    Create a product development plan, marketing plan, & sales strategy
    Identify ways to protect your intellectual property
    Describe effective ways to brand your product
    Program Content:
    Lesson(s):
    Introduction to Building a Marketing Plan and Sales Strategy
    Topics:
    Introduction to Marketing
    Consumer and Market Analysis
    Analyzing the Competition
    SWOT Analysis
    Analyzing Distribution Channels
    Creating a Marketing Plan
    Leveraging Social Media
    Branding 101
    Developing Your Brand Name
    Types of Logos
    Course Benefits:
    Full Tutor Support
    Self paced, no fixed schedules
    Available to students anywhere in the world
    24/7 Access to the LMS ( Learning Management System )
    Easy to understand quality e-learning study materials
    The benefit of applying for NUS extra Discount Card.
    Course Material
    All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
    Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
    Online course materials
    Question papers
    Additional Supporting Material
    Useful Links
    Course assessment
    You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
    Tutor Support
    When you enrol on a course with CPD Courses you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress Updated on 23 October, 2017

    Eligibility / Requirements


    This is a standalone course and assumes no prior knowledge.

    About CPD Courses

    Who We Are

    Certifications for Professional Development (CPD) specialises in distance learning opportunities for ambitious professionals. Whether perusing promotion or considering a new career direction, we can help you reach your full potential.

    Our Aim

    • Our primary goal is to make ongoing professional development affordable, accessible and enjoyable, by providing premium online study programs for the lowest possible prices.
    • Dedication to professional development has become a key identifier in the eyes of decision-makers globally. At CPD, we provide professionals at all levels with the opportunity to grow, develop and illustrate their commitment to continuous improvement.
    • Every course we offer provides you with the chance to earn a recognised qualification or certificate of completion. We also provide expert tutor support every step of the way, in order to maximise the value of our exclusive e-learning programs. 
    • Limitless training opportunities, limitless potential – take control of your future today with the help of CPD.
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