Marketing - How to Market Yourself as a Coach or Consultant

Course details

This is not your typical marketing course.

Most marketing courses cover what's actually known as Marketing Communications. Marketing communications is how you get the word out about you and your business. But your marketing communications (promotion) won't work if you don't first address 3 of the other 4Ps of Marketing:

1. Product
2. Price
3. Plan

This course addresses all 4 P's of marketing because all four are necessary if you want your business to succeed.

This comprehensive course will not only teach you what you need to do, it provides simple exercises that walk you through each step so you can easily apply what you're learning to your business (whether it's an existing business or you're just getting started).

In this course you will learn how to:

1. Pick the best niche for your business so you enjoy it more and you're best able to help people
2. Identify your ideal clients so you know exactly who to market to
3. Package your services into a program that will help both you and your clients reach your goals
4. Talk about what you do in a way that engages prospective clients and makes them want to work with you
5. Make sure your business will succeed financially without having to work 24/7
6. Craft a marketing message that's authentic, comfortable to deliver, and speaks directly to what your ideal clients really want
7. Pick the best marketing activities for you and your business so you'll actually enjoy marketing your business
8. Map out a marketing plan so you know what to do every single day to attract clients, build your business, and reach your goals
9. Attract new clients into your business
10. Build a list of interested prospects
11. Build a relationship with your prospects so they start turning into paying clients
12. Sell your services in a way that's comfortable and effective, even if you hate selling!

This course also includes:

• Ebooks that provide significant depth and step-by-step instructions so you can apply what you're learning to your business

• Sample materials that provide real-world examples of what is being taught

• Worksheets, templates, and handouts for all exercises that make them easy to complete

• Free and Low-cost Resources to help you complete all of the work as efficiently and cost-effectively as possible

7 simple steps make it easy to follow along and implement.

This course is structured in 7 simple steps, with exercises to help you apply each step to your coaching or consulting business.

You can complete the course in as little as one week, assuming you complete one step per day. However, most students will probably find it beneficial to spend a little more time. This course is designed to help you custom design your business, programs and services, brand, and marketing, so time should be taken to do this with careful thought and attention, for the best results.

Who should take this course on 4Ps of marketing and marketing mix promotion?

1. Coaches, consultants, and other service professionals who "sell their expertise" and are not happy with the results they are currently getting in their business: they aren't attracting enough clients, or the right clients; aren't making enough money or are not profitable; or are working too hard and not enjoying their business.
2. New coaches and consultants, or those who are just thinking about starting a coaching or consulting business should take this course to ensure they are setting up their business and marketing effectively from the start.

If you're tired of struggling in your coaching or consulting business, not attracting enough or the right clients, not making a profit, working too hard, or simply not enjoying what you do; or you're just getting started and you have no idea where to begin, this course is for you. You'll learn and apply the very same strategies I charge my private consulting clients thousands of dollars for, for a fraction of the price!