Marketing Essentials

Course details

The Marketing Essentials skills course is for people who want to get an understanding of the basics of marketing.

They may be involved in other areas of an organisation and wish to expand their knowledge, of may find themselves in a marketing role without the benefit of some focused training in the area.

The principal subject topics covered are:

• Marketing - Overview
• The Marketing Mix - 4 Ps
• Service Marketing - From 4Ps to 7Ps
• Promotion Strategies
• Pricing Strategies

Marketing - Overview

• The Marketing Model
• Needs Vs Wants
• Basic human motivation
• Consumer buyer behaviour

The Marketing Mix - 4 Ps

• Product
• Promotion
• Place
• Price

Services Marketing - From 4Ps to 7Ps

• The difference between product and services
• marketing
• The 3Ps of services marketing

Promotional Strategies

• Advertising - overview
• PR - overview
• Integrated marketing communications

Pricing Strategies

• 3 pricing options
• Value for money and customer perception
• Pricing Vs costs