Course details
The Marketing Essentials skills course is for people who want to get an understanding of the basics of marketing.
They may be involved in other areas of an organisation and wish to expand their knowledge, of may find themselves in a marketing role without the benefit of some focused training in the area.
The principal subject topics covered are:
- Marketing - Overview
- The Marketing Mix - 4 Ps
- Service Marketing - From 4Ps to 7Ps
- Promotion Strategies
- Pricing Strategies
Marketing - Overview
- The Marketing Model
- Needs Vs Wants
- Basic human motivation
- Consumer buyer behaviour
The Marketing Mix - 4 Ps
- Product
- Promotion
- Place
- Price
Services Marketing - From 4Ps to 7Ps
- The difference between product and services
- marketing
- The 3Ps of services marketing
Promotional Strategies
- Advertising - overview
- PR - overview
- Integrated marketing communications
Pricing Strategies
- 3 pricing options
- Value for money and customer perception
- Pricing Vs costs
Course Location
About Griffin College
Griffin College runs Facilities Management courses at Certificate and Diploma Level. Facilities Management is a growth area with expanding employment and a recognised qualification in the area is essential.Griffin College also offers ILM/City&Guilds Leadership and Management Award, Certificate and Diploma courses at Ofqual UK Levels 3, 4, 5 and 6.
Through our iEnglish Centre division, we also offer English language courses, including examination preparation for Cambridge and IELTS. See all Griffin College courses
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