Marketing Bank Services Egyptian Banking Institute

This course covers the marketing of bank services; including how to meet the challenges of providing quality client service, market analysis, determining a strategy for marketing bank services, and obtaining client feedback.

Course Objectives:

  • Explain the service marketing mix
  • Apply SWOT analysis techniques
  • Explain how to develop a marketing strategy
  • Build a creative marketing strategy

Course Outline:

Module 1:Introduction to Marketing

  • Importance of marketing
  • Modern concepts in marketing
  • The service marketing mix

Module 2:Market Analysis

  • Your competitors
  • How to analyze your competition
  • Marketing research
  • SWOT Analysis

Module 3:Developing Strategies

  • What is a strategy?
  • Steps for developing a marketing strategy
  • Types of marketing strategies
  • The five dimensions of service quality

Module 4:Integrated Marketing Communication

  • Competitive analysis
  • Building a creative marketing strategy
  • Developing the media plan
  • Selecting the proper media

Assessment Strategy:

Participants will be informally assessed based on their participation in exercises and role-plays

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