Course details
This course covers the marketing of bank services; including how to meet the challenges of providing quality client service, market analysis, determining a strategy for marketing bank services, and obtaining client feedback.
Course Objectives:
- Explain the service marketing mix
- Apply SWOT analysis techniques
- Explain how to develop a marketing strategy
- Build a creative marketing strategy
Course Outline:
Module 1:Introduction to Marketing
- Importance of marketing
- Modern concepts in marketing
- The service marketing mix
Module 2:Market Analysis
- Your competitors
- How to analyze your competition
- Marketing research
- SWOT Analysis
Module 3:Developing Strategies
- What is a strategy?
- Steps for developing a marketing strategy
- Types of marketing strategies
- The five dimensions of service quality
Module 4:Integrated Marketing Communication
- Competitive analysis
- Building a creative marketing strategy
- Developing the media plan
- Selecting the proper media
Assessment Strategy:
Participants will be informally assessed based on their participation in exercises and role-plays
Updated on 08 November, 2015Course Location
About Egyptian Banking Institute
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