Marketing Bank Services Egyptian Banking Institute
Price: TBA
  • Locations: Dokki
  • Duration: 24 Hours

Course details

This course covers the marketing of bank services; including how to meet the challenges of providing quality client service, market analysis, determining a strategy for marketing bank services, and obtaining client feedback.

Course Objectives:

  • Explain the service marketing mix
  • Apply SWOT analysis techniques
  • Explain how to develop a marketing strategy
  • Build a creative marketing strategy

Course Outline:

Module 1:Introduction to Marketing

  • Importance of marketing
  • Modern concepts in marketing
  • The service marketing mix

Module 2:Market Analysis

  • Your competitors
  • How to analyze your competition
  • Marketing research
  • SWOT Analysis

Module 3:Developing Strategies

  • What is a strategy?
  • Steps for developing a marketing strategy
  • Types of marketing strategies
  • The five dimensions of service quality

Module 4:Integrated Marketing Communication

  • Competitive analysis
  • Building a creative marketing strategy
  • Developing the media plan
  • Selecting the proper media

Assessment Strategy:

Participants will be informally assessed based on their participation in exercises and role-plays

Course Location

About Egyptian Banking Institute

A specialized and unique service provided by EBI's Research and Awareness Department. At the Egyptian Banking Institute, we produce publications every year about the EBI’s business performance, our charitable giving, our efforts to reduce the impact of our businesses on the environment, and other measures of our sustainability.

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