- Duration: 24 Hours
Course details
This course covers the marketing of bank services; including how to meet the challenges of providing quality client service, market analysis, determining a strategy for marketing bank services, and obtaining client feedback.
Course Objectives:
- Explain the service marketing mix
- Apply SWOT analysis techniques
- Explain how to develop a marketing strategy
- Build a creative marketing strategy
Course Outline:
Module 1:Introduction to Marketing
- Importance of marketing
- Modern concepts in marketing
- The service marketing mix
Module 2:Market Analysis
- Your competitors
- How to analyze your competition
- Marketing research
- SWOT Analysis
Module 3:Developing Strategies
- What is a strategy?
- Steps for developing a marketing strategy
- Types of marketing strategies
- The five dimensions of service quality
Module 4:Integrated Marketing Communication
- Competitive analysis
- Building a creative marketing strategy
- Developing the media plan
- Selecting the proper media
Assessment Strategy:
Participants will be informally assessed based on their participation in exercises and role-plays
Updated on 08 November, 2015Course Location
About Egyptian Banking Institute
A specialized and unique service provided by EBI's Research and Awareness Department. At the Egyptian Banking Institute, we produce publications every year about the EBI’s business performance, our charitable giving, our efforts to reduce the impact of our businesses on the environment, and other measures of our sustainability.
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