Marketing and Sales European Arab Institute for Management & Technology

Course details

A small marketing budget doesn't mean you can't meet your goals and business objectives - you just have to be more creative in your marketing tactics. This workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost and non-cost strategies to improve sales develop your company’s image and build your bottom line.

Learning Objectives:

  • Recognize what we mean by the term "marketing".
  • Discover how to use low-cost publicity to get your name known.
  • Know how to develop a marketing plan and a marketing campaign.
  • Use your time rather than your money to market your company ettectivety.
  • Develop a budget tor your marketing activities, based on the amount ot dollars you have available, and stick to your budget.
  • Identify strategies for finding and keeping customers.

Course Outline:

  • Introductions
  • Course goals/personal goals
  • Detining marketing
  • Pre-assignment
  • Trends
  • Marketing strategies and research
  • Mission statements
  • Brochures
  • Trade shows
  • Four Ps of marketing
  • Market Planning
  • Advertising
  • Increasing business
  • Networking
  • Communication tips
  • Review/Application/Evaluation

About European Arab Institute for Management & Technology

Cambridge International College is an accredited British College providing superb modern Careers Training to tens ot thousands ot people worldwide. CIC Members study through CIC's popular and protessional distance-training methods, or can study where available with the support ot CIC appointed local organizations ottering campus or tutorial assistance like We_TheyJordan.

For 70 years CIC has been a world leader in protessional. accredited study and training. CIC’s Principal. Vice Principal. Directors and statt have a vast wealth ot experience ot providing the very best education internationally.

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