Marketing and Sales European Arab Institute for Management & Technology

    Course details

    A small marketing budget doesn't mean you can't meet your goals and business objectives - you just have to be more creative in your marketing tactics. This workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost and non-cost strategies to improve sales develop your company’s image and build your bottom line.

    Learning Objectives:

    • Recognize what we mean by the term "marketing".
    • Discover how to use low-cost publicity to get your name known.
    • Know how to develop a marketing plan and a marketing campaign.
    • Use your time rather than your money to market your company ettectivety.
    • Develop a budget tor your marketing activities, based on the amount ot dollars you have available, and stick to your budget.
    • Identify strategies for finding and keeping customers.

    Course Outline:

    • Introductions
    • Course goals/personal goals
    • Detining marketing
    • Pre-assignment
    • Trends
    • Marketing strategies and research
    • Mission statements
    • Brochures
    • Trade shows
    • Four Ps of marketing
    • Market Planning
    • Advertising
    • Increasing business
    • Networking
    • Communication tips
    • Review/Application/Evaluation
    Updated on 08 November, 2015

    About European Arab Institute for Management & Technology

    Cambridge International College is an accredited British College providing superb modern Careers Training to tens ot thousands ot people worldwide. CIC Members study through CIC's popular and protessional distance-training methods, or can study where available with the support ot CIC appointed local organizations ottering campus or tutorial assistance like We_TheyJordan.

    For 70 years CIC has been a world leader in protessional. accredited study and training. CIC’s Principal. Vice Principal. Directors and statt have a vast wealth ot experience ot providing the very best education internationally.

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