Marketing and Sales

Course details

A small marketing budget doesn't mean you can't meet your goals and business objectives - you just have to be more creative in your marketing tactics. This workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost and non-cost strategies to improve sales develop your company’s image and build your bottom line.

Learning Objectives:

• Recognize what we mean by the term "marketing".
• Discover how to use low-cost publicity to get your name known.
• Know how to develop a marketing plan and a marketing campaign.
• Use your time rather than your money to market your company ettectivety.
• Develop a budget tor your marketing activities, based on the amount ot dollars you have available, and stick to your budget.
• Identify strategies for finding and keeping customers.

Course Outline:

• Introductions
• Course goals/personal goals
• Detining marketing
• Pre-assignment
• Trends
• Marketing strategies and research
• Mission statements
• Brochures
• Trade shows
• Four Ps of marketing
• Market Planning
• Advertising
• Increasing business
• Networking
• Communication tips
• Review/Application/Evaluation