Course details

Program Goals: o Identify the role of marketing in various companies and organizations o marketing environment analysis to identify opportunities and threats related to the design and implementation of the marketing plan o Analysis of market segments and target slides that help to achieve the objectives and strategies of the company o formulate strategies and marketing plans including the positioning and design of the marketing mix o develop systems implementation and evaluation of the marketing efforts of the company's plans

Program Goals:

  • Identify the role of marketing in various companies and organizations
  • marketing environment analysis to identify opportunities and threats related to the design and implementation of the marketing plan
  • Analysis of market segments and target slides that help to achieve the objectives and strategies of the company
  • formulate strategies and marketing plans including the positioning and design of the marketing mix
  • develop systems implementation and evaluation of the marketing efforts of the company's plans

Program content:

  • introduction
  • the beginning of the plan and strategy of the company
  • strategy and analysis of the competitive advantage
  • Market research
  • Market segmentation and targeting slides
  • the market situation
  • Trademarks
  • marketing mix decisions
  • promotional mix
  • sales force as a tool of marketing promotion
  • Build customer relationships
  • professional skills of sales
  • means five sales
  • Sales combination
  • seven process steps
  • adaptive selling skills
  • patterns of five negotiating
  • Achieve the target techniques
Updated on 30 May, 2016

About Diplomatic Training & Consulting

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