Program Goals: o Identify the role of marketing in various companies and organizations o marketing environment analysis to identify opportunities and threats related to the design and implementation of the marketing plan o Analysis of market segments and target slides that help to achieve the objectives and strategies of the company o formulate strategies and marketing plans including the positioning and design of the marketing mix o develop systems implementation and evaluation of the marketing efforts of the company's plans

Program Goals:

  • Identify the role of marketing in various companies and organizations
  • marketing environment analysis to identify opportunities and threats related to the design and implementation of the marketing plan
  • Analysis of market segments and target slides that help to achieve the objectives and strategies of the company
  • formulate strategies and marketing plans including the positioning and design of the marketing mix
  • develop systems implementation and evaluation of the marketing efforts of the company's plans

Program content:

  • introduction
  • the beginning of the plan and strategy of the company
  • strategy and analysis of the competitive advantage
  • Market research
  • Market segmentation and targeting slides
  • the market situation
  • Trademarks
  • marketing mix decisions
  • promotional mix
  • sales force as a tool of marketing promotion
  • Build customer relationships
  • professional skills of sales
  • means five sales
  • Sales combination
  • seven process steps
  • adaptive selling skills
  • patterns of five negotiating
  • Achieve the target techniques

The center was established recently to include a group of experts in the field or training, and we aim to provide the best learning experience. Our values were set to according to the intellectual needs of the business market. We also break the barriers to give you the ability the gain the necessary knowledge you need for you field and to manage your resources effectively.

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