Marketing and Sales Diploma

Course details

Program Goals: o Identify the role of marketing in various companies and organizations o marketing environment analysis to identify opportunities and threats related to the design and implementation of the marketing plan o Analysis of market segments and target slides that help to achieve the objectives and strategies of the company o formulate strategies and marketing plans including the positioning and design of the marketing mix o develop systems implementation and evaluation of the marketing efforts of the company's plans

Program Goals:

• Identify the role of marketing in various companies and organizations
• marketing environment analysis to identify opportunities and threats related to the design and implementation of the marketing plan
• Analysis of market segments and target slides that help to achieve the objectives and strategies of the company
• formulate strategies and marketing plans including the positioning and design of the marketing mix
• develop systems implementation and evaluation of the marketing efforts of the company's plans

Program content:

• introduction
• the beginning of the plan and strategy of the company
• strategy and analysis of the competitive advantage
• Market research
• Market segmentation and targeting slides
• the market situation
• Trademarks
• marketing mix decisions
• promotional mix
• sales force as a tool of marketing promotion
• Build customer relationships
• professional skills of sales
• means five sales
• Sales combination
• seven process steps
• adaptive selling skills
• patterns of five negotiating
• Achieve the target techniques