Course details
The process of defining and dividing the homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.
Course Outline
TARGETED MARKETING VERSUS MASS MARKETING
- Benefits of Segmenting and Targeting Markets
- Segmenting and Targeting a Firm’s Current Customers
HOW MARKETS ARE SEGMENTED
- Types of Segmentation Bases
- Behavioral Segmentation
- Demographic Segmentation
- Geographic segmentation
- Psychographic segmentation
SELECTING TARGET MARKETS AND TARGETMARKET STRATEGIES
- Criteria for Market Segments
- Target-Market Strategies
- Multisegment Marketing
- Concentrated Marketing
- Targeting Global Markets
POSITIONING AND REPOSITIONING OFFERINGS
- Describe how a product can be positioned and mapped ( Perceptual Map).
- Explain what repositioning is designed is to do.
DISCUSSION AND ACTIVITIES
Updated on 08 November, 2015Course Location
About Top Business HR
Established in 1993, in Egypt, the Group is specialized in Human Resources Solutions. We_They Group has two subsidiaries; We_They and Top Business Limited. Top Business Human Resources Consultants offers Human Resources Outsourcing and Salary Administration, Human Resources Consultations and Management Development, Public and Tailored Training and Conferences & Exhibitions Management. We_They Limited offers Local and Overseas Recruitment and Assessment Centers.
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