Market Segmentation Top Business HR
Price: AED 801

    Course details

    The process of defining and dividing the homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.

    Course Outline

    TARGETED MARKETING VERSUS MASS MARKETING

    • Benefits of Segmenting and Targeting Markets
    • Segmenting and Targeting a Firm’s Current Customers

    HOW MARKETS ARE SEGMENTED

    • Types of Segmentation Bases
    • Behavioral Segmentation
    • Demographic Segmentation
    • Geographic segmentation
    • Psychographic segmentation

    SELECTING TARGET MARKETS AND TARGETMARKET STRATEGIES

    • Criteria for Market Segments
    • Target-Market Strategies
    • Multisegment Marketing
    • Concentrated Marketing
    • Targeting Global Markets

    POSITIONING AND REPOSITIONING OFFERINGS

    • Describe how a product can be positioned and mapped ( Perceptual Map).
    • Explain what repositioning is designed is to do.

    DISCUSSION AND ACTIVITIES

    Updated on 08 November, 2015

    About Top Business HR

    Established in 1993, in Egypt, the Group is specialized in Human Resources Solutions. We_They Group has two subsidiaries; We_They and Top Business Limited. Top Business Human Resources Consultants offers Human Resources Outsourcing and Salary Administration, Human Resources Consultations and Management Development, Public and Tailored Training and Conferences & Exhibitions Management. We_They Limited offers Local and Overseas Recruitment and Assessment Centers.

    See all Top Business HR courses
    Are you from Top Business HR ? Claim your course!
    Courses you can instantly connect with... Do an online course on Marketing starting now. See all courses

    Is this the right course for you?

    Rate this page

    Didn't find what you were looking for ?

    or