Course details
This unit covers developing market research study objectives, market research plans and methodologies and managing research activities as well as developing and reporting findings and recommendations. It includes:
- Develop market research study objectives aligned to research needs
- Develop market research research plan and research methodologies to support market research study objectives
- Manage market research activities in accordance with market research plan
- Develop recommendations based on data gathered
- Report findings and recommendations to relevant stakeholders in accordance with organisational procedures
Entry Requirements
- GCE 'O' Level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) level 6 for Reading, Listening and Numeracy, and
- Working experience of at least two years and above at a Supervisory or Managerial position
Course Location
About Singapore Institute Of Retail Studies
The primary mission of SIRS is to provide quality and market driven holistic training solutions through the national Workforce Skills Qualifications (WSQ) programmes in Retail, Service Excellence, Productivity and Business Management to enhance the skills and employability of the Retail and Service workforce in Singapore.
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