Course details

This unit covers developing market research study objectives, market research plans and methodologies and managing research activities as well as developing and reporting findings and recommendations. It includes:

  • Develop market research study objectives aligned to research needs
  • Develop market research research plan and research methodologies to support market research study objectives
  • Manage market research activities in accordance with market research plan
  • Develop recommendations based on data gathered
  • Report findings and recommendations to relevant stakeholders in accordance with organisational procedures

Entry Requirements 

  • GCE 'O' Level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) level 6 for Reading, Listening and Numeracy, and
  • Working experience of at least two years and above at a Supervisory or Managerial position
Updated on 08 November, 2015

About Singapore Institute Of Retail Studies

The primary mission of SIRS is to provide quality and market driven holistic training solutions through the national Workforce Skills Qualifications (WSQ) programmes in Retail, Service Excellence, Productivity and Business Management to enhance the skills and employability of the Retail and Service workforce in Singapore.

See all Singapore Institute Of Retail Studies courses
Are you from Singapore Institute Of Retail Studies ? Claim your course!
Courses you can instantly connect with... Do an online course on Management, Leadership and Business starting now. See all courses

Is this the right course for you?

Rate this page

Didn't find what you were looking for ?

or